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VP, Digital Marketing
Nationstar Mortgage
Coppell, TX, United States
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Job Description
Ready to be a Cooper too? This might just be right up your alley!
VP –Digital Marketing
Reporting to SVP Originations Marketing
Vendors
• Internet Marketing Inc (Paid Digital)
• In-house Content / Contently (Content)
• Internal Brand / Creative Team (Brand Advertising / Standards)
• Google GA (Analytics)
• Neustar (Data Anonymization)
Responsibilities:
• Revenue / Earnings
◦ Digital (and Analytics) Plan for hitting $500 marketing cost per funded loan in 2018.
◦ KPI’s Hitting the number
• Pre-Login Website Expansion
◦ KPI’s organic traffic, revenue per visitor and net promoter score (or variation thereof)
◦ KPI’s 500+ Indexed pages ranking against high value search phrases
• Purchase (8% Recapture) and NCA (2.4 Billion 2018)
◦ Continue to build out these business lines digitally
◦ Hit targets % recapture, % originations
• Paid Digital
◦ KPI’s budget/forecast management (12-15 million), vendor performance, leads, cost per submission, CPFL, Brand Defense Campaigns
◦ *Includes landing page performance
• Website Analytics / Reporting
◦ Weekly reporting on site analytics
◦ KPI’s EVP Report on “State of Digital”
Job Requisition ID:
1975
Job Category:
Marketing & Communications
Primary Location City:
Dallas
Primary Location Region:
Texas
Primary Location Postal Code:
75019
Primary Location Country:
United States of America
Line of Business:
Originations - Dallas
Additional Posting Location(s):
Alternate Requisition:
No