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Marketing Specialist
Banc of California
Santa Ana, CA, United States
Job Details - this job has expired, please see similar jobs below
Description
Since 1941, Banc of California (NYSE:BANC) has empowered California’s diverse private businesses, entrepreneurs and communities, provided full service banking and lending, and partnered with businesses, families and employees to achieve their dreams.
Today, we are large enough to meet our clients’ banking needs, yet small enough to care and serve them well. Banc of California’s strong balance sheet, deep community roots and commitment to lasting and meaningful relationships are the foundation for its long record of success.
JOB SUMMARY:
Responsible for marketing campaigns utilizing a wide range of digital and traditional marketing strategies and tactics. Manage marketing campaigns for assigned business unit (s) including budgets. Performs all duties in accordance with the company’s policies and procedures, all U.S. state and federal laws and regulations, wherein the company operates.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Responsible for meeting with business leader to determine marketing needs and execute a custom marketing campaign to meet those needs.
2. Manage the financial aspects of marketing campaign including creating the budget and on-going management of budget.
3. Executes social media strategy utilizing competitive research, platform capabilities, benchmarking, messaging and audience identification.
4. Manage Marketing deliverables through development and approvals in a timely manner
5. Executes marketing programs which present a consistent brand and experience across multiple channels – web, direct mail, email, events, social, sales.
6. Creates compelling and audience-relevant copy and content communicating brand and product value, and engaging audiences to act within multiple media.
7. Regularly reports performance metrics and makes recommendations to business partners and management.
8. Strategically plan and execute company-wide events to foster client relationships and increase brand awareness
9. Work with partners and vendors to manage and deliver on all assets listed in contractual agreements
10. Collaborate and build strong relationships within cross-functional teams to drive execution of effective lead generating campaigns.
11. Demonstrates excellence in marketing communications, product marketing knowledge, and modern marketing principles.
12. Continuously strives to improve and implement Marketing processes to increase efficiencies for department and business units
13. Treats people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values; accepts responsibility for own actions.
14. Follows policies and procedures; completes tasks correctly and on time; supports the company’s goals and values.
15. Demonstrates knowledge of and adherence to EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes working environment free of harassment of any type; builds a diverse workforce and supports affirmative action.
16. Performs the position safely, without endangering the health or safety of themselves or others, and is expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rules, regulations and orders issued pursuant to the OSHA Act of 1970, which are applicable to one’s own actions and conduct.
17. Performs other duties and projects as assigned.
Banc of California is an equal opportunity employer committed to creating a diverse workforce. All qualified applicants will receive consideration for employment without regard to age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), denial of Family and Medical Care Leave, disability (mental and physical) including HIV and AIDS, marital status, medical condition (cancer and genetic characteristics), genetic information, military and veteran status, national origin (including language use restrictions), race, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, gender expression, and sexual orientation.
Qualifications
ESSENTIAL KNOWLEDGE, SKILLS, AND ABILITIES:
• Demonstrates knowledge of, adherence to, monitoring and responsibility for compliance with state and federal regulations and laws as they pertain to this position including but not limited to the following: Regulation Z (Truth in Lending Act), Regulation B (Equal Credit Opportunity Act), Fair Housing Act (FHA), Home Mortgage Disclosure Act (HMDA), Real Estate Settlement Procedures Act (RESPA), Fair Credit Reporting Act (FCRA), Bank Secrecy Act (BSA) in conjunction with the USA PATRIOT Act, Anti-Money Laundering (AML) and Customer Information Program (CIP), Right to Financial Privacy Act (RFPA, state and federal) and Community Reinvestment Act (CRA).
• Self-starter, who takes initiative, solves problems and offers alternative options.
• Demonstrates success in setting expectations with internal partners, business teams and management and meets deadlines.
• Exceptional oral and written communications skills.
• Strong analytical skills.
• Strong presentation and speaking skills.
• Strong project management and organizational skills, able to multi-task and manage several initiatives at one time.
EDUCATION, EXPERIENCE AND/OR LICENSES:
• Bachelor’s Degree required plus 3-4 years of related marketing business experience.
• 1-2 years of digital and social marketing experience.
• Experience with content management systems, Google Analytics, Marketing Automation Tools (Eloqua) and CRM (Seibel, salesforce.com, Oracle) tools and practices a plus.
• Experience with social platforms (e.g. LinkedIn, twitter, Facebook).