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Director, Lead Acquisition
Bankrate
San Mateo, CA, United States
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Description
Position at Caring.com
Based in San Mateo, CA and part of Bankrate, Inc., Caring.com is the leading online destination for people struggling with the day-to-day realities of caring for an aging parent, spouse or other loved one. We provide much needed information, emotional support and access to local care resources.
We are looking for a creative, resourceful and analytical leader to direct our Internet lead acquisition efforts that include, but are not limited to, SEM and Affiliate marketing. The Director of Lead Acquisition will be the driving force behind the rapid growth of Caring.com’s lead generation business. Working closely with the engineering, content and social media teams, you will define and develop a comprehensive and integrated digital marketing strategy, manage its implementation, and track & measure results. You will hire, mentor and motivate a growing team of whip-smart SEM analysts. And, as a leader of the business, you will continually be pushing yourself and your team to improve upon key business metrics and the experience we offer our valued community of caregivers.
Must Have Skills:
• 5+ years of recent, demonstrated success in a paid search marketing role in a competitive vertical
• Proven track record of successfully managing and expanding SEM efforts with >$100k per month in spend and >100k keywords
• Ability to work with large amounts of data and translate it into actionable insights
• Exceptional analytical and quantitative skills
• Experience managing and motivating direct reports
Pluses:
• Bachelor’s degree from a top university
• Strong MS Excel proficiency
• Experience with Looker, Tableau or similar tools
• Excellent interpersonal communication skills
• A competitive spirit
We take our social mission seriously – but don’t think for a minute that all this talk about aging stops us from having a good time. We’re a vibrant group of highly talented, results-oriented types that want to use our time and our brains to really make a difference.
We offer competitive salaries, excellent benefits and a fun, friendly, supportive work environment.
If you are looking for a career challenge and to do something meaningful with your talent, we look forward to hearing from you!