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Senior Associate Digital Marketing
NYLIFE Securities, Inc.
New York, NY, United States
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New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.
New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion. As of year-end 2016, New York Life’s surplus was $23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).
Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.
Senior Associate, Digital Marketing Manager, Retail Annuities
New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.
New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion. As of year-end 2016, New York Life’s surplus was $23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).
Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.
The Digital Marketing Manager will be the primary marketing automation power-user, expert and administrator at the company. Their focus will be creating, building, deploying and testing NYL Annuities’ marketing campaigns, using Eloqua, in order to improve lead generation, lead conversion, and overall marketing funnel optimization. Preferred candidates have experience with Salesforce and either Eloqua, Marketo or Pardot. This role is part of our Digital Marketing team conceive of and execute a variety of marketing and lead generation campaigns in support of a diverse set of business stakeholders with the goals of 1) helping them to more fully develop within and leverage the platform (Eloqua); 2) conforming to best practices as well as Corporate brand strategy; 3) optimizing available resources.
To be successful in this role, candidates should be entrepreneurial in nature, but also capable of demonstrating respect for long-held traditions and legacy procedures. Experience across a range of digital marketing disciplines – including social media, digital advertising, and website optimization – is critical. Strong leadership skills are also required, as this person will be responsible for educating team members and helping to drive organizational change needed to deliver top of funnel results.
Roles and responsibilities of the position include:
• Developing and managing execution of NYL Annuities marketing campaigns with full best practices.
• Manage administration and expanded use of the marketing automation platform (Eloqua).
• Ensure successful configuration, implementation and maintenance of all marketing programs within Eloqua.
• Work with the Content Manager to target content for email nurturing and programs that move leads through the buying process.
• Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities.
• Develop campaign landing pages and conduct A/B tests to improve conversion rates.
• Build and establish process for QA and communications as needed to manage day to day work.
• Track and measure marketing campaign ROI, attribution and sales effectiveness.
• Create sales and marketing KPI dashboards and other reports for executive review.
• Work with outside marketing agencies, CRM administrators and internal marketing stakeholders to ensure data is clean, campaigns are executed on time and marketing metrics are reported accurately.
• Ensuring data from all activity is captured and, when possible, integrated with our CRM platform.
• Developing appropriate metrics, and analyzing and communicating campaign results for Sales and senior management.
• Work with IT and internal platform owners to drive and manage integrations with other systems.
• Manager website and content managing system to perform on-going changes.
Requirements
• A minimum of a bachelor’s degree and 5+ years of related work experience.
• Prefer candidates to have some knowledge of retirement income and/or financial services organizations.
• Knowledge of SalesForce and Eloqua a plus.
• Deep understanding and experience as it relates to email nurturing, funnel optimization, database management, SEO and digital marketing.
• Ability to work in a highly matrixed organization and informally lead cross functional teams.
• HTML proficiency and passion.
• Understanding of the B2B lead funnel and strategies to optimize lead conversions.
• Strong communication skills, with the ability to communicate statistical output in a manner that is engaging, understandable, and influential.
• A self motivated, results-oriented individual with the ability to manage multiple projects simultaneously with tight deadlines.
EOE M/F/D/V
*Based on revenue as reported by “Fortune 500, ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, June 17, 2016. See http://fortune.com/fortune500/ for methodology.
**Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company’s long-term financial strength and stability and is presented on a consolidated basis of the company.
1. Operating earnings is the key measure use by management to track Company’s profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.
2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.