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Email Marketing Campaign Specialist
First American
Santa Ana, CA, United States
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Help design and develop a robust content marketing and demand generation program for one of the nation’s largest and most respected real estate insurance and services providers. If you are a passionate and self-motivated professional who is experienced with creating email campaigns and reporting on customer engagement, we want to meet you.
This new Corporate Marketing and Communications role will be responsible for implementing email marketing campaigns for the enterprise in support of corporate and divisional objectives. This role will also provide analytics and reporting of campaign effectiveness. The person in this role will help shape this developing enterprise-wide program and will grow with its success.
Responsibilities
• Create and manage list segmentation and email databases for lead generation
• Design and deploy one-time and recurring email marketing campaigns
• Provide quality assurance of all outbound email campaigns
• Define and report on metrics and engagement generated from email marketing
• Ensure emails follow industry policies and best practices for coding, design, testing and deliverability
• Recommend practices to improve engagement based on testing and best practices
Job Qualifications:
Experience:
Seeking a candidate with experience using enterprise email marketing platforms like Eloqua, Marketo, Hubspot, Exact Target, Pardot and Campaign Monitor. This person should also be strong with data analysis to report the success of integrated campaign metrics to the business.
Skills:
• 2 years practical experience in email campaign building and list selection
• 2 years HTML development
• 1 year Adobe Photoshop/Creative Suite
• Advanced knowledge of Microsoft Excel
• Ability to troubleshoot coding problems
• Ability to write queries and segment audience types
Education:
Four-year degree or equivalent combination of education and experience.
First American invests in its employee’s development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.