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Senior Director Digital Marketing
Financial Engines
Sunnyvale, CA, United States
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The Senior Director of Digital Marketing maximizes the reach and effectiveness of both new and existing marketing channels to drive enrollment effectiveness. This individual will work with stakeholders across the enterprise to envision, build and optimize an omnichannel marketing capability. The ideal candidate is a data-driven, operational marketing leader with a track record of leveraging online channels to drive revenue growth, including digital advertising, social media, email and call centers.
This individual will lead a high-performing team of channel marketers with accountability for the reach, efficiency and enrollment effectiveness of our marketing channels. Reporting to the VP of Consumer Marketing, this role is a key member of our marketing leadership team and will be a visible partner to both internal and external stakeholders.
Responsibilities:
• Maximize the reach and response rates of digital advertising
• Maximize SEO traffic and response rates for FinancialEngines.com
• Improve enrollment performance of our Workplace Integration channel, which reaches customers via proprietary ad placements on their 401(k) provider sites
• Test and scale new customer acquisition and conversion channels, including online advertising, Webinars, social media and the use of our advisor center for customer acquisition
• Develop standard tools and processes (ex. reporting, content management) across channels
• Partner with internal platform product owners to articulate a vision and development roadmap for omnichannel marketing
• Collaborate with key internal stakeholders to compress the cycle time of our marketing programs
• Manage a cross-functional pipeline of marketing and product experiments to improve the velocity of our discoveries and ensure our available impressions are allocated effectively
Qualifications:
• 10+ years of marketing operations / channel marketing experience with a progressive track record of results
• Hands-on experience managing online channels for customer acquisition, digital advertising, social media, email and call centers
• Rigorous critical thinker, with an expert ability to structure, interpret and apply marketing analytics to optimize conversion and revenue funnels
• Demonstrated ability to rapidly develop and prototype new ideas, test their impact and course-correct as needed
• Proven ability to attract, select, develop and retain a high-performing team
• Excellent communication, collaboration and influencing skills in a matrixed organizational environment
• Entrepreneurial self-starter that is energized by building new capabilities where they haven’t existed
• Experience working in financial services is a plus
About Financial Engines
Financial Engines is America’s largest independent investment advisor1. We help people achieve greater financial clarity by providing comprehensive financial planning and professional investment management and advice. Headquartered in Sunnyvale, CA, Financial Engines was co-founded in 1996 by Nobel Prize-winning economist William F. Sharpe. We currently offer financial help to more than 9.5 million people across over 700 companies (including 146 of the Fortune 500). Our unique approach, combined with powerful online services, dedicated advisors and personal attention, promotes greater financial wellness and helps more Americans to meet their financial goals.
For more information, please visit www.financialengines.com.
All advisory services provided by Financial Engines Advisors L.L.C. Financial Engines does not guarantee future results.
1 For independence methodology and ranking, see InvestmentNews Center (http://data.investmentnews.com/ria/).