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Marketing Data Scientist
Walter Investment Management Corp
Fort Washington, PA, United States
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Position Summary:
This position develops and implements statistical models and algorithms to help Ditech improve marketing response and conversion by better targeting/selection and product offerings and messaging.
Essential Functions/Specific Duties:
• Work with Ditech Marketing team and other stakeholders to identify opportunities to apply statistical modeling, machine learning and related techniques
• Identify and create models and algorithms to discover customer and product patterns
• Help design marketing experiments and test hypotheses to validate results
• Identify data needs – tap internal and external data sources
• Work with IT to support data collection, integration and storage
• Communicate results to business stakeholders with clarity and accuracy
• Implement enhancements/ fixes to decision systems and statistical models as needed
Qualifications/Job Requirements:
Education:
• Bachelor degree in mathematics, statistics or economics (Masters preferred)
Experience:
• Minimum 3 to 5 years of quantitative research experience (preferred in marketing function or financial institution)
• Experience using machine learning/artificial intelligence tools
• Demonstrable ability to quickly understand concepts and develop original solutions to business problems
Skills:
• Proficiency in statistical analysis, forecasting/predictive analytics and multivariate modeling & testing
• Strong programming skills (SQL) and statistical modeling (like SAS or R) and ability to use these tools with large datasets for pattern detection
• Knowledge of marketing concepts: positioning, segmentation, direct marketing, digital marketing, mass media, etc.
Conditions of Work:
• Work in office cubicle environment.
• Use of computer and keyboard much or most of each day.
• Overnight travel may be needed, but is not expected to exceed 2 nights per month