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Digital Channel Sales Director
Umpqua Bank
Spokane, WA, United States
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JOB PURPOSE
Leads the overall consumer digital channel sales efforts. Responsible for financial performance digital adoption and digital channel customer experience. The Digital Channel Sales Director will develop and execute consumer digital sales strategies across the enterprise to drive net new customer growth deposit generation digital adoption and non- interest income. This position will lead a matrixed organization and will closely partner with a variety of strategic business partners to achieve goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
•Manages develops and implements appropriate digital programs and strategies to acquire net new households through the digital channel.
•Responsible for specific deposit loan cross-sell and digital adoption production goals in support of overall retail production objectives.
•Partner with enterprise strategies leadership team to build and communicate an enterprise digital sales strategy in partnership with business partners and enterprise strategies leadership.
•Tracks reports and manages digital sales channel financial performance in support of overall bank goals.
•Partners with retail leadership and other key stakeholders to advocate and promote digital adoption and conversion activities in campaigns and store based initiatives.
•Leads strategies activities and initiatives to increase digital adoption of new and existing customer base.
•Partner closely with digital marketing team to create and execute digital campaigns promotions and other tactical activities to achieve strategic goals.
•Brings expertise in current and evolving digital sales strategy.
•Listens to the voice of the customer and provides input and suggestions to improve digital customer experience.
•Partner with Digital Solutions Product Team to provide input to new product design features and functionality.
•Evaluate digital competitive space and emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
•Guide and advise our digital fulfillment and onboarding team with protocols and best practices that drives digital engagement with our products and services.
•Work with Digital Solutions Product & Technology teams to identify appropriate digital technology-enabled solutions.
•Build manage and grow strategic relationships with key business partners to advocate and promote the digital channel.
•Assists with the recruitment of talented sales professionals.
•Oversees a digital sales team that will work with business partners across the organization to achieve results.
•Identifies the developmental needs of subordinates including coaching and mentoring employees.
•Demonstrates compliance with all bank regulations for assigned job function and applies to designated job responsibilities – knowledge may be gained through coursework and on-the-job training. Keeps up to date on regulation changes.
•Follows all Bank policies and procedures compliance regulations and completes all required annual or job-specific training.
•Maintain a working knowledge of Banks written policies and procedures regarding Bank Secrecy Act Regulation CC Regulation E Bank Security and other regulations as applicable to this job description.
•May be asked to coach mentor or train others and teach coursework as subject matter expert.
•Actively learns demonstrates and fosters the Umpqua corporate culture in all actions and words.
•Takes personal initiative and is a positive example for others to emulate.
•Embraces our vision to become The Worlds Greatest Bank.
•May perform other duties as assigned.
SUPERVISORY RESPONSIBILITIES 4
REQUIRED KNOWLEDGE SKILLS AND ABILITIES
•Bachelor’s degree in business administration finance marketing or another related field or equivalent. Master’s degree preferred.
•Minimum of 15 years of related job experience in digital banking digital sales or related field.
•Minimum of 8 years of leadership / management experience – preferably in financial or digital industries.
•Extensive skills in sales management and directly managing a book of business.
•Ability to build deep working relationships with professionals from various functional backgrounds.
•Extensive customer service experience to role model Umpqua’s culture.
•Excellent time management skills and attention to detail.
•Experience in project managing new initiatives in highly-matrixed corporate environments.
•Must have excellent presentation skills (preparation and delivery) and the ability to communicate to a wide variety of audiences.
•Ability to communicate effectively orally and in writing using the English language including the ability to motivate and lead through influence.
•Ability to effectively present information and respond to questions from groups of managers clients customers and the general public.
PHYSICAL AND ENVIRONMENTAL DEMANDS
•Office environment – no specific or unusual physical or environmental demands.
•Occasional travel.
Umpqua Bank is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race color religion sex national origin age sexual orientation gender identity gender expression protected veteran status or disability. We maintain a drug-free workplace and may perform pre-employment substance abuse testing.