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Director, Communications Consultant
Tiaa
Grand Rapids, MI, United States
Job Details - this job has expired, please see similar jobs below
COMPANY OVERVIEW:
Since 1918, it has been TIAA’s mission to serve, our ability to perform and the values we embrace that make us a different kind of financial services organization. We’re dedicated to serving the financial needs of those in the academic, medical, cultural, governmental and research fields, and committed to helping make lifetime financial well-being possible for them.
By building a culture that allows all employees to contribute their unique talents and skills, we’re able to provide our customers with fresh ideas and distinct perspectives to help them achieve their goals. We believe a diverse and inclusive workforce is one of our greatest strengths and a key measure of our success.
POSITION SUMMARY:
Serve the marketing needs of strategic clients. Develop and deliver strategic participant marketing programs to drive employee engagement and/or communicate plan changes. Build strong relationships with clients to gain an in-depth understanding of their needs and objectives with an eye toward delivering strategic solutions. Deliver standard solutions for sub-segment of client base. Travel approximately 25% of time.
KEY RESPONSIBILITIES AND DUTIES:
Meet with clients regularly, by phone or in-person, serving as primary marketing representative for Institutional Relationships in developing and executing a strategic communications plan. Actively participate in the transition planning process. Analyze client data to evaluate employee behavioral trends, develop and position strategic campaign recommendations with institutional clients; measure, compile and present campaign effectiveness results. Develop and maintain integrated strategic marketing plans, staying within prescribed communications offer, for assigned book of business in consideration of Corporate, Brand, Marketing, external client, and Institutional Relationships segment goals. Document and present best practices for broad utilization. Demonstrate plan sponsor and participant level tools. Coordinate with others across Marketing and the broader organization to oversee the development and implementation of multi-channel marketing programs that achieve business goals (i.e., advertising; direct mail; web initiatives; e-marketing). Manage agency and other external vendor relationships. Manage expenses for projects and assigned book of business. Help to ensure brand consistency throughout the organization.
QUALIFICATIONS:
Required Skills
• Bachelors in marketing, communications, advertising or related field.
• 12 years’ experience in full lifecycle marketing development and on-going client management, preferably in Financial Services.
• 5+ years consulting with clients on retirement plans.
• Strong marketing project management experience.
• Experience managing agency relationships.
• 1+ years’ experience working with marketing process automation/workflow tracking system.
Desired Skills
• Series 6/7 and/or Series 24/26 Licenses
• Masters preferred
Special Accommodations
Ability to influence and negotiate with all levels of plan sponsor clients, including day-to-day contacts, C-Suite executives and governing bodies (e.g.: board of directors). Capable of navigating virtual/matrixed organization, employing a variety of skills on internal business partners to inform upwardly, influence cross-organizationally and motivate downwardly
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This organization is an equal employment opportunity (EEO) employer, dedicated to maintaining a work environment free of bias, harassment, discrimination and retaliation. As an EEO employer, this organization expressly prohibits discrimination, harassment, and retaliation on the basis of race, creed, ethnicity, color, age, religion, sex, sex stereotype, pregnancy (including childbirth, breastfeeding or related medical conditions where applicable), sexual orientation, gender, gender identity, gender expression, transgender, marital status, national origin, ancestry, physical or mental disability, requesting a reasonable accommodation based on mental or physical disability, medical condition (as defined by applicable law), genetic history and information, citizenship status, military or veteran status, or any other status protected by federal, state, or local law or ordinance or regulation (collectively referred to here as “protected characteristics”).
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