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Vice President, Product Marketing
Morgan Stanley
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Description
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It’s a place for people to learn, achieve and grow.
Job Description
The Wealth Management Digital Marketing team is looking for a talented product marketer to drive product marketing programs that have a direct and measurable impact on the acquisition funnel.
You’re passionate about helping shape the voice of our investment approach and product offering to grow awareness and adoption. With your focus on the client experience, you will build messaging and positioning for products that motivates customers to act. You enjoy diving deep into data and uncovering meaningful insights into product usage.
Responsibilities
• Develop the marketing strategy and execution of the product roadmap –
creating go-to-market plans for product launches and messaging for new
features
• Support our product priorities through a deep understanding of industry trends,
competitive landscape, and customer insights
• Partner with Product, Platforms, Field Engagement & Adoption, and Marketing
to define key benefits and differentiators and successfully position our products
to target segments
• Understand customer needs and refine positioning and pricing through
surveys, interviews, product usage, and competitive analysis
• Collaborate with content marketing to develop messaging framework that can
be used consistently across customer–facing campaigns, collateral, and field
training and support
Qualifications
• 5-7 years of product marketing experience in financial services
• Demonstrated ability to translate technical product offerings and features, clearly
articulating the “what” and the “Why”
• Proven success in product positioning, pricing, promotions, and campaign
execution
• Excellent communicator, both written and oral
• Highly data-driven, analytical and creative problem solver
• Very organized and self-motivated with the ability to define goals and prioritize
execution based on what is most impactful to the business
• Bachelor’s degree in Marketing, Business, Analytics or related field