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Specialist
MasterCard
Purchase, NY, United States
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Specialist, Global Product Marketing
Overview
The Global B2B & Product Marketing organization, as part of Integrated Marketing & Communications, is accountable for end-to-end product marketing. This includes leveraging consumer and customers insights to identify, test and refine product concepts; positioning our solutions internally and externally; developing sales enablement and B2B2C tools; and developing, executing and scaling marketing plans globally.
Role
The Specialist of Global B2B & Product Marketing for Loyalty Solutions & Managed Services is a fast paced role that serves as the connective tissue across Loyalty Solutions, Managed Services, Sales and the Integrated Marketing & Communications organization. The successful Specialist will:
•Assist in deepening consumer & customer engagement with our loyalty platforms.
•Support scaling of Managed Services by partnering with issuer marketing and by integrating it as a complementary solution through key sales enablement materials.
•Support development of selling materials, case studies, b2b2c materials, case studies, and more.
•Seamlessly bridge with Data & Services team. Cross pollinate by sharing Product Marketing disciplines and integrating D&S lessons learned.
•This position will partner with other areas of Integrated Marketing & Communications to ensure alignment with Consumer Insights, B2B Strategy, and; compliance with brand architecture and seamless hand-off to B2B & B2C channels groups. The position reports to the Vice President, Credit & Loyalty Global Product Marketing.
All About You
•Bachelor’s degree required
•Demonstrated ability to build collaborative relationships with internal and external stakeholders
•Strategic mindset with ability to make quick decisions
•Problem solver
•Creative and agile, with a can-do spirit and start up mindset
•Passionate about product and solutions marketing
•Superior written and oral communication skills
•Must be results driven, solutions and customer focused
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.