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Assistant Director, Marketing Communications
The Hartford
Hartford, CT, United States
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Description
Reporting to the Chief Marketing and Communications Officer for Global Specialty, the Assistant Director, Marketing Communications, will support the Global Specialty organization in the development and execution of marketing communication activities that promote our product and service solutions for both internal and external audiences.
A central responsibility of the role will be to produce compelling, informative content that champions The Hartford’s Global Specialty products, services and business strategies. This includes internal and external communications for a variety of key initiatives across Global Specialty and its lines of business, some executive level communications support, and communications for enterprise-wide initiatives.
This role will coordinate across various functional areas including business leaders, underwriting, IT, operations, legal/compliance, Sales & Distribution, Marketing, as well as with subject matter experts, leaders and others from across the company.
Additional responsibilities include:
• Partner with CMCO, Global Specialty, business partners, SMEs and members of various teams to support sales efforts—executing on measurable marketing tactics that help promote Global Specialty product offerings, help us differentiate our offerings in the market, and drive business growth.
• Develop marketing materials and compelling messaging/value propositions and communications for a variety of products and services, both by product and by industry.
• Writing and editing content for a variety of channels, both hard copy and digital, including web, intranet, social media and blog content; sales tools, educational/thought leadership content and articles; emails (internal/external); and announcements, presentations and talking points.
• Utilize research/competitive information available to inform the direction and positioning of given initiatives. Maintain a holistic view of the organization and collaborate with other team members on marketing approach.
• Develop presentation materials in partnership with CMCO and other business partners as needed to support large-scale agent/broker meetings. Strong PowerPoint skills are a plus.
• Write creative briefs and partner with writers and designers to develop messaging and see concepts through to fruition.
Qualifications
• Four-year degree required in journalism, communications, marketing or similar.
• 5+ years marketing or communication experience.
• Property and Casualty insurance industry knowledge/experience is a plus.
• Expert-level proficiency in writing, AP Style, editing and proofreading.
• Portfolio of work that demonstrates track record of translating complex business information into easily understandable content that engages audiences.
• An understanding of driving change management.
• Ability to think strategically and futuristically.
• Consultative skills and the ability to provide counsel and confidently articulate the rationale behind marketing and communication strategies.
• Experience developing presentations, with proficiency in PowerPoint.
• Ability to operate independently in a fast-paced, professional environment under tight deadlines
• Team player and collaborator- an open, bridge-building person who easily works with immediate team members and business partners
• Flexible – can easily pivot to address competing priorities and reprioritize workload as needed to achieve goals and deliver on deadline.
Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
** NO AGENCIES PLEASE **