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Designer
VFC
Greensboro, NC, United States
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Kontoor Brands - Designer - Wrangler Western Male Tops (Greensboro, North Carolina)
Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories with nearly 70,000 associates and $12.4 billion in revenue. In August 2018, VF announced its plans to spin off the Jeanswear business comprised of approximately 20,000 employees and $2.5 billion in revenue. The new company, Kontoor Brands, Inc., will be a separate publicly-traded company headquartered in Greensboro, NC and includes the Wrangler, Lee, and VF Outlet brands.
The spin is planned to be effective in the first half of 2019 and will position Kontoor Brands as the home of iconic brands steeped in heritage and authenticity. Kontoor Brands will be the leading player in denim globally, delivering steady growth, consistent profitability and strong cash flow to support high dividends to our shareholders. As an independent, publicly-traded company, Kontoor Brands will have significant opportunities to modernize and evolve the business, pursue new market expansion, and grow our geographic and category footprint.
Designer: Become the Newest Member of Kontoor Brands
This position reports to the Category Design Director and is responsible for leading all design activities related to Wrangler Western Male Tops. This position also leads the design of Wrangler Western Male Tops product lines supporting all accounts targeted by Wrangler Western with product innovation that meets end result retail needs but stays true to Brand DNA. Lead designer on cross functional work streams to drive new, trend right and innovative product consistent with the merchandising brief. Responsible for developing the team competencies and expertise needed to meet organizational goals.
Key Responsibilities:
Creative Vision.
Responsible for translating the Category level Wrangler Brand creative vision to Wrangler Western.
Strong Individual Contributor: Creative, skilled designer who develops and delivers innovative, brand right products which meet lifestyle category and consumer business unit needs in cross functional work streams.
Competitive Positioning: Owns creative aesthetic from concept to consumer for all product and assortment needs. Researches emerging trends and styles and key influencer markets to strengthen brand image and maintain competitive positioning against key brand consumer targets.
Brand Consistency: Ensures all assortments deliver consistent color, trend, and creative direction across targeted lifestyle to ensure brand positioning and brand equity objectives are intact.
Style Ownership: Review and critique prototypes presented by product development. Discuss and strategize style changes and line enhancements with Merchandising.
Issue Resolution: Review samples and resolve outstanding issues with design and costing. Troubleshoots product development related problems to maintain calendar deadlines.
Market Ready Presentation: Manage the presentation of the collections to Sales and Merchandising. Provide seasonal direction to ensure vision is executed in the market.
Visual Design: Lead the direction for styling and product cues, as well as seasonal guides for visual merchandising for all channels.
Fabric and Fit: Leverage centers of excellence concerning all matters of fabric and fit.
Special Makeup: Respond to key account assortment needs beyond initial seasonal line to maximize account opportunity.
Skills for Success:
Skilled at managing teams with Design, Adobe Photoshop and Illustrator, CAD, flat sketching skills, and tech packs
Knowledge of fabric construction performance, and any specific processing and treatments relevant to Male Tops.
Understanding of global sourcing of fabrics
Knowledge of product costing and product cycles
Strong collaborator
Excellent presentation and story-telling skills
Proven ability to translate trends to specific targeted consumer needs.
Experience/Education:
Years of Related Professional Experience: 3+ years experience in leading creative vision for a brand and product category.
People management experience, including leading a design team
Bachelor’s Degree or equivalent in fashion or apparel design
Special Physical and/or Mental Requirements:
Traveling required