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Senior Director, Category Management
Adidas Group
Portland, OR, United States
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Senior Director, Category Management Originals
Purpose
• Drive and provide consumer insights into the global commercial input process to ensure a relevant product range is created to meet local market needs. Take insights and execute a strategic assortment plan against the category vision and KPIs. Collaborate with CTC, and relevant cross functional teams to execute the plan. Deliver the GTM strategy for the US market and lead the category management team to execute against the strategy.
Key Accountabilities
• Obtain and deliver consumer insights into the global process to deliver local relevant product
• Own and deliver the NAM GTM strategy against global priorities and lead category management team to bring strategy to life across multiple categories.
• Collaborate and align with Global on product range build, assortment strategy to create accountability.
• Prepare the line for go to market excellence, including system, catalogue, and web text maintenance.
• Ensure category and account objectives are met.
• Develop ongoing marketing/product strategies.
• Build assortment plans for the global region that provide clear product direction and information to the global product team and supporting departments
• Develop category initiatives to meet key commercial goals.
• Collaborate in preparing communication concepts for the category
• Build market/retailer network to maintain trend and product awareness
• Present ranges internally and externally (to key retailers)
• Continually monitor and analyse product range and sales results to determine products that maximize profitability/productivity
• Manage the process with effective communication and action steps in order to achieve margin, profitability, and acceptable inventory levels
• Manages category resources, ensuring organizational efficiency through appropriate motivation, training and development of direct report(s).
• Work with field marketing teams, as needed.
• Track multiple projects from brief to retail purchase
Knowledge Skills and Abilities
• Strong consumer understanding and ability to interpret insights against strategy
• Excellent verbal and written communication skills.
• Strong presentation and interpersonal skills.
• Ability to provide merchandising leadership, including ability to manage/mentor team
• A thorough understanding of customer markets and trends.
• Strong analytical and planning skills.
• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
• Ability to travel both domestically and internationally as needed.
• Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)
• Leading and managing a diverse team (incl. remote management)
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Excellent verbal and written communication skills
• Strong presentation, planning, and analytical skills
• A thorough understanding of consumer markets
Qualifications
1. Bachelor’s degree (B.A.), with an emphasis in Marketing/Business preferred, and
2. Eight (8) years sports or other product marketing or related experience, 5 years at the managerial level in the Sporting Goods Industry.
3. Equivalent combination of education and/or experience may be substituted for degree.