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Social Media Specialist
GUESS
Los Angeles, CA, United States
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Job Description
POSITION TITLE: Social Media Specialist
POSITION PURPOSE:
The Social Media Specialist administers the global social media strategy and moderation of all related commentary and campaigns within GUESS?, Inc. social media channels and profiles ensuring the online community is safe, fun and representative of the culture.
ESSENTIAL FUNCTIONS:
Responsible for creating and updating all social media content and campaigns on Instagram. Work closely with internal stakeholders such as designers and developers to support their respective roles, ensuring consistency in voice, and cultivating a strong community around the brand.
Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. Own the strategy and the execution of the ideas.
Competitive patterning and research to track GUESS?, Inc. brands against the landscape and to identify key trends and concepts for potential execution. Tabulate and analyze web and social media metrics on a monthly basis to make recommendations on resource allocation and programmatic shifts. Research and develop a variety of materials as background information to be used in preparing written and oral communication documents for staff.
Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
Elevate issues arising from social media moderation to supervisor. Research, fact-check, edit, author and disseminate statements, press releases, reports, articles, speeches and other materials involving office activities.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 2-4 Years