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Category Marketing Manager
Foot Locker
Wausau, WI, United States
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Category Marketing Manager - Running
Overview
This position is located in Wausau, WI.
At Eastbay we serve the dedicated, the driven, the focused, the elite. Those who lift through the burn, those who hit the wall and keep running.
We are looking for a Category Marketing Manager to develop and manage marketing strategies that will ultimately lead to the achievement of category sales objectives related to Running, Track & Field and Cross Country. The Category Marketing Manager will creatively market their category across all available channels, and plan and execute merchandising on designated Footlocker.com web sites and print catalogs.
Responsibilities
• Provide leadership throughout the category marketing process and develop and maintain relationships that inspire trust and respect
• Design overall category strategy
• Create integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with brand strategies
• Provide quarterly updates to key stakeholders
• Assess and measure marketing effectiveness
• Coordinate development and delivery of creative assets through collaboration with other functions (brand, MCM, vendor management, purchasing, creative)
• Generate and implement Internet marketing ideas for special promotions associated with sporting events, new product launches, new technology, etc.
• Lead or participate in key merchandising initiatives or programs with moderate to wide visibility
• Communicate collections and assortment strategies and tactics to category teams
• Provide direction to marketing specialists, copywriters, and designers on Eastbay catalog layouts and production schedule
• Champion creative concepts throughout the organization to ultimately deliver relevant messages to consumers
• Serve as a resource for account managers to make certain category assortment is appropriate for specific Foot Locker web sites
• Participate in vendor pre-line and final line meetings. Works closely with buyers to become familiar with products and consumers to develop appropriate marketing strategies and designs for communicating to the target
• Understand category demographics and stays current with marketing/merchandising trends
• Direct photo and video shoots to align with brand strategies and capture assets to use across categories
• Participates in the creation of the story board and shot list
• Represent the company and assigned category at athlete photo / video shoots, vendor meetings, grass root events.
• Communicate to the customer service teams (call center, internet, etc.) as needed regarding upcoming promotional details, contests, product initiatives, etc., as related to their category.
Qualifications
• Bachelor's degree in Marketing, Business or equivalent related degrees, preferred.
• At least 3 years of experience in retail merchandising, category management or marketing preferred.
• Online e-commerce experience/knowledge preferred.
• Strong leadership skills and business acumen, analytical mindset, strategic thinker; ability to manage a dynamic staff of category managers.
• A successful track record of building data-driven strategic plans
• Ability to be organized, detailed and flexible while working in a creative, fast paced environment.
• Demonstrated leadership capability, including the ability to inspire, mentor and influence others within a work group
• Strong written and verbal communication skills, including meeting facilitation and presentations
• Experience in a cross functional work environment, project management or matrix organization
• Strong brand understanding and ability to deliver a premium consumer experience
• Advanced Excel and PowerPoint skills.
• Ability to travel up to 25%