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Team Lead, Trade Marketing
Coty
New York, NY, United States
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Team Lead, Trade Marketing, Covergirl
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
PURPOSE
Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.
MISSION AND RESPONSIBILITIES
Core Description:
The Team Lead is responsible for leading and coordinating efforts of the brand strategies across both Trade marketing and Customer marketing. They will lead the trade and customer marketing team development managing direct reports.
The Team lead is responsible for the development of three specific areas of significant importance in the business a) National category growth stories b) local success models (defined by internal 4P KPIs by channel) c) input into innovation strategy and plans. The absolute measure is direct P+L accountability for a given brand. They are also responsible for rolling up total brand presentation across Customer Marketing and trade Marketing. This department is the owner of Coty commercial strategy and is the central point of our commercial organization.
Key Responsibilities:
• Responsible for supporting trade strategy and leading customer marketing efforts.
• Lead voice on the brand to communicate to TM Director
• Develops LSM and validates 4 P Success Model by identifying winning strategies on Pricing, Promotion, Placement and Presence (PICOS) for all classes of trade, based on category growth platform
• Responsible for Brand or Segment P&L and in market performance
• Works closely and collaboratively with Supply, Sales, Finance, Legal, Regulatory, Design,
• Provides monthly updates to business review and monitor market performance
• Identifies trade needs / opportunities, develop 4P pricing and distribution strategies in line with trade promotions and display priorities for brands
• Executes Global NPD launches with BIC maximization plans and identifies new opportunities (BDIs) to drive business
• Implement portfolio strategy in conjunction with global trade marketing to support overall business strategy, short / medium term.
• Accountable for research budgets linked to LSM / perfect store KPI creation e.g. shelf testing of innovation.
• Responsible for portfolio P&L and in market performance
• Manage 1+ direct reports
• Develops strategies to improve/maximize Trade Investment ROI by completing promotion analysis and validate against expected results
• Translates brand marketing plans into customer marketing actions
• Contributes to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
• Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening Coty's position within categories
• Contributes to forecast accuracy via timely and accurate input into forecasting process.
• Execution of customer plans is in accordance with brand and LSM principles
Application Pre-Requisites:
• 4 year degree; advanced degree a plus
• +4 years prior experience in consumer package goods sales environment, must be able to demonstrate outstanding analytical skills and potential, developed within a CPG environment.
Special skills required:
• Open and accessible Leadership style, with the ability to consistently achieve positive results
• Ability to select and enrol team members and delegate responsibilities to develop and execute product, company and customer business plans
• Comprehensive knowledge of the consumer products industry, the category, brand strategies, competitors, classes of trade, with the ability to apply this knowledge to solve complex problems successfully
• Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to customers and enrol them in support of strategies
• Ability to effectively resolve competing priorities for the team and the customer
• Ability to work effectively within a fast paced, complex matrix and changing environment
• Ability to develop reporting staff to full potentials and to build leaders for the future
• Ability to access information technology applications to improve current business environment
• Strong negotiating skills with the ability to influence up one or more levels and at top to top levels across Coty and the customer organization
• Ability to create and transfer a selling strategy to address all market customers and channels with a long term horizon of the future state of the business
• Proven ability to provide customized interpretations of industry and competitive data to enhance the ability to win at the shelf and achieve outstanding business results
• Strong computer skills
• Strong influencing skills, with ability to positively influence strategy both at the company and customers
• Flexibility to travel as required.
CAREER DEVELOPMENT(Potential advancement/cross training roles from this Position)
• Cross Category experience by transferring to counter role
• Director Sales for a top customer
• Director Sales Strategy & Customer Marketing
SPECIAL SKILLS REQUIRED:
• Strategic-Planning, administration, facilitation, creativity, problem analysis, decision making
• Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
• Creativity and Innovation- Creativity, Business savvy, originality, intuition
• Leadership and Personal- Motivating others, development of employees, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
We are Coty – and our people make us who we are.
It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.
• For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.
• We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.
• Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.
• We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.
• When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.
ABOUT US
Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.
We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.
As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:
• Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel
• Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy
• Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd
Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.
At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.