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Marketing, Senior Specialist
Fossil
Richardson, TX, United States
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Tory Burch Marketing, Senior Specialist
Your Role
Fossil Group is currently searching for a Marketing Senior Specialist to join our Tory Burch marketing team and be a key player within the global brand marketing team. The role’s primary purpose will be to plan and deliver multi-channel marketing programs that support the Tory Burch brand in achieving top global and regional performance with a focus on wholesale and retail channels. This Senior Specialist will be responsible for working collaboratively across a cross-functional team to include other departments such as regional teams and creative services.
Essential responsibilities include:
• Establish and maintain a collaborative relationship with licensor in order to coordinate integrated marketing plans and influence the licensor to support the category on their owned and operated channels
• Develop and execute integrated global marketing programs that include social media, influencers, media, wholesale coop and PR
• Partner with internal Brand Management team to align on business and marketing objectives and strategies
• Collaborate in building strategic marketing plans for the Americas, APAC and EMEA regions
• Own the marketing plan submission process between regions and licensor and make sure process is streamlined for internal and licensor efficiencies
• Manage the approval process for tactics that require licensor submission
• Quality control and optimization of regional marketing executions, including in store POS, roadshows, and events through retail and wholesale efforts
• Manage team calendars, templates, and deliverables to ensure marketing assets are delivered on-time and with excellence
• Open jobs in project management system, assign tasks and ensure timely delivery
Your Skills
• 5 years' experience in marketing, brand management or strategy roles
• Bachelor’s degree in Marketing, Business or related discipline; MBA a plus
• Experience leading social media and influencer programs
• Strong leadership, problem-solving, and decision-making skills
• Solid communication, negotiation and relationship building skills
• Ability to multi-task and to manage multiple projects and deadlines simultaneously
• Relevant and current knowledge of the industry, market trends and strategies
• Highly organized individual with strong attention to detail
• PR experience is a plus
Brand Highlights
At the forefront of American sportswear, Tory Burch blends classic design with an eclectic sensibility. Her collection of ready-to-wear, accessories, shoes, jewelry and eyewear has transformed the Tory Burch name into a global fashion icon. From bold prints and art to the effortless style of her parents, Tory’s inspirations are a direct reflection of everything around her. This much-anticipated new watch collection will lend a bold touch to her chic, feminine aesthetic.
Get To Know Us
Fossil Group, Inc. is a global design, marketing and distribution company specializing in consumer lifestyle and fashion accessories. In a word, we’re innovators (and proud of it). In 1984, we were a small watch business with five employees. Today, under a diverse portfolio of proprietary and licensed brands, we offer watches, jewelry, handbags, small leather goods and, most recently, wearables. With our newest owned brand, Misfit, we are uniquely positioned to lead the convergence of style and technology in the high-growth connected space. Our strategic channels of distribution include department stores, specialty stores, eCommerce websites and more than 600 company-owned and operated retail stores. Find even more information, including press releases and SEC filings, at www.fossilgroup.com.
Accommodations Statement
Fossil is an Affirmative Action and Equal Employment Opportunity Employer. We consider applicants without regard to race, sex, religion, national origin, disability or protected veteran status. Anyone requiring special accommodations to our normal application process please email applicationaccommodation@fossil.com and we will assist you.