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Brand Director of Loyalty & Payments
Gap Inc.
San Francisco, CA, United States
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Brand Director of Loyalty & Payments - Athleta
Our past is full of iconic moments — but our future is going to spark many more. We're looking for the people who'll help make our next decade just as revolutionary as our first five. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, you're the right fit. Come grow with us.
Key Responsibilities
• Responsible for budget allocation, planning, and forecasting across vehicles
• Partner with DCM partners & central circulation on DirectMail, Social, Display, Search, and Affiliates strategy & investment
• Leads high level financial forecasting for Loyalty / events at monthly, quarterly and yearly hindsight level with strong focus on strategic narrative
• Scenario planning and diagnostics at each level (ex: customer segments, events vs base, store vs online)
• Responsible for embedding loyalty events in commercial plan (via primary, secondary, tertiary events) to drive customer/lifecycle objectives and hit both customer and financial targets
• Accountable for generating non-commercial related strategies for driving everyday loyalty usage & card spend
• Develops loyalty customer segmentation roadmap (ex: lifecycle, channel, divisional, or categorical)
• Regularly leverages customer data and analytics to refine strategies to optimize results
• Lifecycle migration – identify opportunities & drive strategies (lifecycle, commercial, or other) to migrate MTL to Card to Tier using data driven insight
Key Experiences
• 5+ years of CRM, direct marketing, or consumer driven marketing strategy experience in retail and/or loyalty.
• Strong communication skills: written, oral and formal presentation; ability to actively participate in and influence senior-level discussions.
• Proven ability to lead, manage and gain alignment across a highly complex matrix organization.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Strong analytical and problem solving skills. Highly comfortable with leveraging data to drive decisions.
• Results oriented and willing to shift plans if necessary to meet goals. Works autonomously and takes the initiative to move the business forward.
• Highly motivated, curious individual with a passion for our customers and retail industry.
• Comfort in working with creative team and creative development process.
• Past credit card experience preferred but not required.
• Desire and ability to work in a fast-paced and dynamic environment.
• Bachelor’s Degree; MBA a plus.
KEY BENEFITS:
• Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Employees receive medical, dental, vision and life insurance.*
• Employees can apply for tuition reimbursement.*
• Family care programs.
• Commuter benefits.
• Pet Discount Program.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.