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Associate Marketing Manager, Campaign Planning
Old Navy
San Francisco, CA, United States
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Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. Today, customers can find fabulous fashion at affordable prices online and in one of our 1,000+ stores globally. Old Navy celebrates a workplace that’s just as diverse as our customers. Fun, fashion, family and value are at the heart of everything we do. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
Old Navy – a brand for everyone a place for you!
RESPONSIBILITIES:
• Supports development and owns key portions of all Seasonal concept briefs for the department, including (but not limited to):
◦ Developing a campaign proposition with supporting reasons to believe, clear objectives
◦ Event-level insights and creative considerations
◦ Template management and updates
◦ Vehicle input facilitation and confirmation
◦ Intra-Strategy checkpoints and approvals pre-shareout
• Works with CI to ensure Concept, Ideation, and Strategic Intents are rooted in customer mindset
• Collaborates with cross-functional business partners to deliver multi-vehicle engagement roadmaps (Seasonal Spotlight Engagement Roadmaps) for major events/brand moments season-over-season to ensure strategic alignment across all vehicle owners
• Builds Ideation deck to help brief Design on seasonal marketing and merchandising requests
• Champions campaign integration for all seasonal work, serving as a campaign planning lead to all vehicle/content owners across the larger Marketing department
• Works to insure campaigns are on brand and on brief from concept through Style Out
• Builds and maintains strong partnerships across the company, participating as a strategic leader for those in Creative, Merchandising, Brand Communications and Program Management
• Leads Strategic Intent initiatives, as needed
LEADERSHIP COMPETENCIES:
• Learning Agility
• Collaboration & Influencing
• Strategic Orientation
KEY EXPERIENCES + REQUIRED SKILLS:
• Strategic planning background, with experience in researching and drawing insights from consumer behaviors, pop culture, fashion, competitive, and business data to develop consumer facing propositions
• Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture, people
• Proven ability to influence and inspire creative teams
• Driven to investigate consumer behavior to drive communications & media strategies
• Strong written and oral presentation skills (e.g., can make clear, persuasive arguments for the relevance and applicability of their insights)
• Demonstrates Gap Inc. behaviors and values.
• Contagious enthusiasm to lead others and inspire great innovative work.
• A great collaborator, bringing together cross-functional teams.
• Must be able to directly manage many high-visibility projects simultaneously
• Min. 2 years with brand strategy / communications planning experience. Media strategy experience a plus.
KEY BENEFITS:
• Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Employees receive medical, dental, vision and life insurance.*
• Employees can apply for tuition reimbursement.*
• Family care programs.
• Commuter benefits.
• Pet Discount Program.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.