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Marketing Manager
VFC
Nashville, TN, United States
Job Details - this job has expired, please see similar jobs below
RESPONSIBLITIES:
• Develop market strategy for both direct and in-direct channels which includes on-going competitive analysis and industry research, effective go-to-market strategies, brand positioning, product requirements, channel, and sales support plans. This position is the industry expert for assigned market with on-going responsibility for determining market sizing, demographics, requirements and segmentation.
• Provide merchandising with market strategy/analysis, assisting in competitive product analysis and the identification of trends/gaps, etc. Provide input and consumer perspective during product development process.
• Develop and execute annual marketing plan to generate demand for brand and product as well as qualified leads for Sales team.
• Provide Sales with marketing support including collateral materials, product training, target prospects, sales promotions, advertising, etc.
• Develop and execute market communication strategy ensuring effective and cohesive brand or account imagery, supported by packaging, POS material, trade shows, advertising, web-sites, catalogs, etc.
• Manage measurement of promotional material and advertising as well as conducting on-going consumer research to validate strategies.
• Follows control-related standards and procedures.
Requirements
• Bachelors Degree in Marketing or related field.
• Prefer: MBA (marketing emphasis)
• Proven marketing experience in B2B marketing
• Strong project management skills required to develop and execute cohesive, integrated marketing strategies
• Excellent communication skills (oral, written)
• Excellent presentation skills required for interaction with internal and external customers
• Innovative and creative ability required to identify and promote new ideas
• Ability to multitask, set priorities, and successfully execute projects on time and within budget
• Competent computer skill