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Marketing Coordinator
American Eagle Outfitters
Pittsburgh, PA, United States
Job Details - this job has expired, please see similar jobs below
Responsibilities:
• Assist Digital Brand Manager to sustain and grow the Aerie business through all digital platforms
• Work with manager to develop seasonal online/multi-channel marketing plans for aerie.com that support overall brand strategy and provide return on investment.
• Assist with asset routing, campaign communications, creative trafficking and interface maintenance including creating and uploading lease-line offers and exclusive offers
• Establish a seamless communication plan and manage to daily promotional activity across the network
• Collaborate and build strong relationships with cross-functional partners to improve overall marketing campaigns and promotions
• Monitor daily activity including offer refreshes and proper tracking
• Keep current on industry changes and competition providing recommendations on where to invest
• Assist Performance Marketing team with leaseline communication, seasonal objectives and digital asset creation
• Own the Aerie marketing calendar for weekly handoffs and distribution.
• Collaborate with management on strategic initiatives for Aerie Direct including, but not limited to: segmentation strategies, promotional strategies, hind-sighting and planning of future online marketing programs, customer acquisition and retention strategies.
• Work closely with management, Business Strategies, CRM, Email and Direct Merchandising teams to deliver an integrated marketing plan for online; outlining objectives, promotions, major initiatives, and customer strategies.
• Other projects and responsibilities as required
Qualifications:
• BS/BA or equivalent work experience
• 2+ years of agency or partner marketing experience
• Excellent communication skills
• Knowledge of digital marketing best practices
• Results driven, self-motivated, goal-oriented
• Attention to detail and deadlines, reacting quickly to change
• Ability to work independently in a fast-paced environment
• Ability to work collaboratively and build strong partnerships with cross functional teams
American Eagle Outfitters, Inc. is an Equal Opportunity Employer