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Marketing Coordinator
Carter's
Atlanta, GA, United States
Job Details - this job has expired, please see similar jobs below
Job Description
Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkoshbgosh.com, and www.cartersoshkosh.ca. The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.
Responsible for working with the marketing team to develop and execute compelling marketing programs to drive site and store traffic
In partnership with marketing channel managers, support ad hoc analysis to understand current trends and opportunities to drive business
Maintain understanding of competitor programs. Review macro retail trends as well as YOY competitor programs and promotional changes; understand potential impact to CRI and make appropriate recommendations
Assist with execution of individual marketing programs, including but not limited to: Email, Direct Mail, Social, PR and Display.
Serve as point person for field request for additional marketing support at the grass roots level.
In partnership with brand teams, work to support any PR request including sample coordination
Support Brand team with PR outreach and event work as needed
Experience and Skills
marketing or Retail environment a plus
Bachelor's Degree required
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.