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E-Commerce Web Analyst
GUESS
Los Angeles, CA, United States
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Job Description
POSITION TITLE: E-Commerce Web Analyst
POSITION PURPOSE:
The E-Commerce Web Analyst is a critical role, reporting to the Director of E-Commerce Marketing and responsible for analyzing and optimizing web usage for all Guess? brands across North America. As a core member of the E-commerce Marketing team, the candidate will analyze site behavior including traffic, basket size, conversion and more. He/she will measure and monitor usage patterns to provide actionable insights and recommendations that support sales, marketing, merchandising and creative strategies; as well as develop A/B and multivariate testing plans to identify and optimize key real estate on the website including areas to improve the product assortment.
ESSENTIAL FUNCTIONS:
Analyze web usage trends including visitor and purchaser behaviors. Perform ad hoc data analysis to address specific projects /requests.
Test and implement new presentations of products and functionalities to improve user experience across devices. Customize the user experience with dynamic content and product recommendations based on custom attributes and affinities. Segment performance and behavior among different device types to help improve UI and UX designs while bringing a cohesive experience across multiple touchpoints. Establish key performance indicators(KPIs) and standardize reports to deliver perceptive and actionable recommendations. Monitor site sales, KPIs and metrics to uncover strategic insights and action plans to provide actionable recommendations. Provide in-depth reporting and analysis of all recommendations, testing & personalization campaign performances. Develop insights and recommendations to the E-commerce team and other departments to help improve future marketing campaigns, programs and promotions.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 2-4 Years