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Director, Education, Global & North America, Lab Series
Estee Lauder
New York, NY, United States
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Director, Education, Global & North America, Lab Series
Description
Objective: The Global Education Director is responsible for education content strategy and content development for LAB SERIES, leading implementation and activation with regions and retailers. All efforts to support sell-through activities and to drive consumer engagement.
Responsibilities:
•Strategic leadership of key Education initiatives
•Development of all global education assets (workshops and seminars, digital tools, videos, etc) to elevate product knowledge, build selling skills and enhance client experience at the point of sale.
•Daily management of education touchpoints and activations, overseeing relevant partners to ensure all efforts are delivered with excellence
•Development of messaging and project processes, implementing them with regional teams and ensuring adherence once established
Key stakeholders
•Reports to Vice President, Brand Manager, LAB SERIES
•Collaboration with regional teams to understand education gaps and ensure that region-specific needs are met.
•Partnership with Product Development, Marketing, Creative and Legal teams to ensure that all education materials are accurate and aligned with the brand positioning.
QUALIFICATIONS:
•8+ years of education experience, with proven success in an area of education.
•Experience in skincare and/or with male consumers is preferred.
•Knowledge of retailers in Asia (Japan, Korea and China) and Travel Retail is a plus.
•Superior writing and/or editing skills is a must.
•Demonstrated ability to build strong working partnerships with colleagues.
•Must be organized, structured and able to meet deadlines.
•Responsiveness, attention to detail, follow-through.
•Must enjoy educating, learning and selling.