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Digital Marketing Specialist
Perry Ellis
Miami, FL, United States
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Digital Marketing Specialist, Search and sponsored product ads
The Digital Marketing Specialist, Search and sponsored product ads is responsible for the day to day planning and execution of search marketing and product campaigns to drive business for multiple brands. This role will collaborate with sales, merchandising, ecommerce, and digital marketing teams to improve product discoverability, click traffic and revenue.
RESPONSIBILITIES:
• Assists in planning and managing search and sponsored product campaigns on wholesale retail sites
• Performs keyword research to identify and optimize keyword targets
• Provides reporting on key metrics as well as actionable qualitative insights and recommendations for all search and product marketing programs
• Plans and executes A/B tests or other experiments to continually innovate to improve performance
• Performs research on competitor activity and overall landscape
• Improves automation of campaign management and reporting
• Supports additional needs across search marketing activities
REQUIREMENTS
• Four year degree required
• At least two years of experience in executing search and/or sponsored product advertising programs
• Experience using marketing and web analytics tools, such as Google Analytics
• Analytical and detail-oriented
• Strong communication skills, written and oral
• Ability to multitask and simultaneously execute multiple campaigns across several brands
• Strong skills with Google Office tools, Microsoft Office, or similar
• Retail experience in men’s and / or women’s apparel preferred
• Familiarity with Amazon Marketing Services