This job has expired, please see additional jobs below
Senior Manager Brand Communications
Adidas Group
Portland, OR, United States
Job Details - this job has expired, please see similar jobs below
Senior Manager Brand Communications, Basketball
Purpose
To ensure planning and execution of the brand communication plans in all markets (US, China, EMEA, etc…), to reach brand KPIs target with full cooperation of BU, global and market communication teams.
Key Responsibilities
• Lead in strategic planning phase of the brand communication activities for all markets in close collaboration with the Communications team and the GM.
• Align with BU team to develop a yearly calendar of product launches and stories to inform the larger omni-channel plan
• Lead in the development of strategic plan, calendar, and tool kits to inform own retail, ecomm and Key Account planning and execution
• Responsible for driving the creation of a comprehensive multi-dimensional brand c plan to be used to inform all brand activation interphases (campaigns, instore, EIM , spoma,…)
• Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution,
• Maintain a deep operational relationship with MFCs, BUs and channel heads to ensure full coordination of brand activities and compliance with brand management calendar
• Maintain close strategic ties with market category counterparts to inform local asset creation ensuring all global BU needs are met
• Work with CTC teams and global brand design to drive global tools to market
• Lead in creation of tool kits to support local BU priorities
• Manage a cross functional team of managers/specialist, digital marketing, to ensure a consistant and consumer relevant message is brought to life in all market across all key touchpoints
• Manage consumer knowledge and competition knowledge tools and processes with internal and external partners
• Responsible for creating the Brand KPI tracking tools for US and MFCs, and the corresponding “Action Plans” tools
• Collaborate with global and local Key City managers , Account activation, trade marketing teams to create activity reporting system
Key Relationships
• Senior Director/Director Communications
• BU General Managers
• BU CTC and GTM
• EIM
• Digtal Marketing
• Spoma Global Brand Comms leads
• Agencies
KPIs
• Brand KPI‘s
• Market share (by category / country)
• quality of tools and reporting
• Execution excellence in brand concepts/stories
Knowledge, Skills and Abilities
• Manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
• Fluent in English (writing and verbal)
• A team player with strong interpersonal skills
• High level of organization with a structured, methodical way of working
• Advanced skills across all Microsoft office software
• Good at building relationships across a variety of levels
• Strong negotiation skills
Minimum Qualifications
1. 4 years + broad marketing experience across all areas
2. 8+ years experience managing communications in a leading sports/and or fashion brand environment
3. Degree educated preferably in a Marketing discipline