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Associate Marketing Manager
URBN
Philadelphia, PA, United States
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Urban Outfitters: Associate Marketing Manager
Founded in 1970, Urban Outfitters (www.UrbanOutfitters.com) operates more than 200 stores in the United States, Canada, and Europe, all offering an eclectic mix of merchandise. We stock our stores with what we love, calling on our—and our customer's—interest in contemporary art, music, and fashion. From men's & women's apparel and accessories to items for the apartment, we offer a lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range—both online and in our stores as well as through our catalog.
Title
Associate Marketing Manager
Reports to
Director of Marketing
Overview
The Marketing Manager will develop integrated marketing strategies for Urban Outfitters’ Women’s, Men’s, Beauty, and Home divisions. This role requires a deep understanding of the UO brand and customer mindset. The Marketing Manager is a creative and innovative marketer who can execute across a variety of channels while driving long-term strategies and building brand equity. This is a Creative Department role and requires a strong creative approach to marketing.
STRATEGY DEVELOPMENT
• Work with the Marketing team to develop annual, seasonal and monthly marketing strategies from initial concept, goals and objectives, creative briefs, through to timelines, budget, and execution.
• Be a key voice in quarterly brand strategy meetings and refine emerging ideas into actionable and meaningful marketing strategies.
• Routinely meet with merchant teams and business analytics teams to gather insights into future brand initiatives, as well as hindsight of past successes and opportunities. Gather and process facts and observations from cross-departmental meetings into future marketing strategies.
• Excel at communicating big ideas, and leading meetings and presentations. Be highly articulate in all areas of brand communication, including writing decks, releases, and recaps.
• Create Monthly Marketing Recaps, a comprehensive report on the brand’s campaigns and initiatives, showcasing resulting press impressions, social mentions, and sales metrics.
• Continually evolve the traditional expectations of marketing by innovating new ways of connecting customers to the Urban Outfitters brand via community initiatives, lifestyle, in-store environments, social and traditional media, content, and emerging territories and conversations in the brand-consumer landscape.
• Create division-specific marketing plans to support and localize new store openings, spaces and special events. Includes coordinating brand initiatives with the programming of Spaces and pop-up conceptualization
COLLABORATION AND COMMUNICATION
• Partner with Events Manager and Social Media/Content teams to identify UO influencers and create compelling marketing campaigns.
• Work in tandem with Retail Creative leads on opportunities for 360-degree marketing initiatives that involve in-store elements like pop-ups, store display, fixture programs, event spaces, and more.
Qualifications
• 4+ Years in creative marketing or related role. Retail brand experience is helpful.
• Demonstrate a passion for and understanding of the Urban Outfitters brand, customer, and product. As well as an ability to identify trends: Have finger on the pulse of relevant lifestyle trends, fashion and culture.
• Experience building awareness and discovery through unconventional marketing strategies.
• Exceptional project management, process management and organization skills. Ability to effectively communicate and coordinate efforts across a large organization (both internally and externally).
• Effective written and verbal communication skills: must be able to present and inspire!
• Ability to interact effectively in a complex organization. Must be able to establish excellent working relationships and communication with individuals and teams at various levels and from various fields of expertise.
• Experience in successfully collaborating with many different personality types while maintaining point of view and marketing objectives.
Education
Bachelor’s Degree in Marketing, Business, or a related field.
Location
Philadelphia, PA
Travel
Some travel required.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.