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Senior CEM Data Analyst
GUESS
Los Angeles, CA, United States
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Job Description
POSITION TITLE: Senior CEM Data Analyst
POSITION PURPOSE:
Assist Customer Experience Management (CEM) team, and by extension the wider E-Commerce marketing unit, in designing and executing cohesive customer-centric initiatives, across web, mobile, social, email, and store channels. In particular, the analyst is tasked with devising creative new strategies to better target marketing campaigns to new and existing audiences by conducting database analyses and segmentation & providing insightful and actionable recommendations to the team.
ESSENTIAL FUNCTIONS:
Segment customer database to come up with new, insightful opportunities to drive customer acquisition and engagement. Define, scope, and estimate new initiatives while keeping in mind customer, channel, offer, and design elements.
Coordinate and oversee new campaign opportunities while working cross-functionally with CEM team and wider E-Commerce team. Incorporate A/B testing as appropriate and provide analytically rigorous results for each campaign. Report on results at all team meetings.
Master customer data for wider E-Commerce team, and help support requests related to customer data, including for requests from sources including email and loyalty database, social media, web analytics. Append and merge data from multiple sources, including third party data, and provide new insights.
Participate in discussion around new Customer Relationship Management (CRM) technologies and help CEM team hone focus on most useful tools based on data manipulation needs. Build strong working knowledge of new Email Service Provider (ESP), and fully understand the capabilities of Salesforce Marketing Cloud and its larger suite of tools.
Work alongside Business Intelligence (BI) to build actionable data reports focusing on customer segmentation. Assist in building metrics for all stakeholders to review both campaign and loyalty program performance.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 4-6 Years