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Senior Manager Marketing Operations
Adidas Group
Portland, OR, United States
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Senior Manager Marketing Operations-Brand Activation
Purpose
Backbone for Brand Activation operational processes: Provide infrastructure, mindset and capabilities to implement global and market specific processes that allow Brand Activation teams to focus on their tasks in a consistent and efficient way. Responsible for driving operations, logistics and calendar management for Brand Activation teams within the Marketing Organization.
Key Accountabilities
• Drive process, templates, deliverables and timelines for all market-related milestones for the Brand Activation organization, including feedback mechanisms for continuous improvement.
• Own the Brand Activation end to end GTM process, milestones and calendar. Provide strategy, objectives roles and responsibilities, templates, deliverables and output around all Brand Activation milestones.
• Connect Brand Activation stakeholders from Omni Channel, Concepts and Production, Media, Events, EIM, Brand Comms and Planning, and Digital Activation to curate a premium and consistent consumer experience across all channels.
• Liaise with Canada orgs to align on processes and delivering market efficiency.
• Create feedback mechanisms and conduct analysis and process improvement projects focused on end to end activation processes, milestone needs & expectations, outputs, and cross functional coordination.
• Maintain a communication cadence with all Brand Activation teams (both solid and dotted line) and cross-functional partners.
• Supports the execution of the GTM process from activation calendar input to campaign review at the market level reflecting globally defined activation components.
• Drive holistic approach to support sell in and sell out processes, including synthesizing and creation of new tools (ie toolkits, handover materials, meeting takeaways, etc)
• Manage relationship with Global MOPS / Brand Activation counterparts and ensure all necessary business planning and execution tools are completed and shared
• Increase efficiency by driving improvements in general business process in conjunction with all Marketing Operations teams: CTC, Marketing Systems, Samples, Team Services.
• Establish best practices, manage creation and delivery of training & tools to educate Brand Activation employees on business process, roles and deliverables.
• Focus on reducing internal complexity, clearly defining roles and responsibilities of the GTM processes and calendar.
• Contribute to other marketing operations projects as assigned.
• Adherence to defined timelines, completeness of content delivered
• Project delivery: agreed timelines, budgets and impact assessed
Key Relationships
• Business Units
• CTC
• Business Development
• Commercial Teams
• Finance, Supply Chain and IT
Knowledge, Skills and Abilities
• Understanding of Communications, Brand Activation and Merchandising functions
• Knowledge of campaign strategy and execution
• Strong computer sills (MS Word, Excel, Outlook, PowerPoint, Smartsheet)
• Strong organizational skills and attention to detail.
• Excellent interpersonal skills; the ability to work successfully both independently and cross-functionally, with a wide range of constituencies.
• Ability to learn new complex systems, tools and processes quickly and resourcefully.
• Ability to define problems, collect data, establish facts, analyze root cause(s), draw valid conclusions and propose viable business solutions.
• Ability to work effectively in a team environment.
• Ability to multi-task and prioritize in a fast-paced environment with strong attention to detail.
Minimum Qualifications
1. 3-5 years’ experience in a marketing operations or related field
2. Bachelor’s degree in business, marketing or related field
3. IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced
4. Fluent in English (writing and verbal)