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Director, Influencer Relations and Social Media
L'Oréal
New York, NY, United States
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YSL SOCIAL MEDIA DIRECTOR
ROLES AND RESPONSIBILITIES
YSL BEAUTY PLATFORM MANAGEMENT
FACEBOOK: US management
SNAPCHAT: event takeovers
TWITTER: event takeovers
PINTEREST: need to set up USA page
BA POSTING: individual content as well as store facebook pages
INSTAGRAM:
• Create briefs for the DMI and plan trend postings on @yslbeauty Instagram
• Create a calendar for Instagram with DMI
• Respond to questions/comments
INFLUENCER RELATIONS (non-paid)
• Developing and maintaining influencer relationships
• Producing and overseeing mailings to top beauty influencers
• Managing influencer trips for non-paid partnerships
PAID INFLUENSTER PLATFORMS
• OCTOLY: daily following and management (work with marketing on product choice and brand page creation)
• INFLUENSTER: work with marketing on launches
• Scope out new opportunities
RETAILER SOCIAL MEDIA PLATFORMS
• Create relationships with retailer social leads
• Negotiate posts including exclusive posts with exclusive content or when there are exclusive products
• Manage and fill Sephora Beauty Board
• Manage #trendingatsephora
TRENDS
• Create briefs for the DMI and plan trend postings on @yslbeauty Instagram
PRODUCT LAUNCHES
• Identify influencers for product pre-launch outreach (w/ PR)
• Conceive concept for outreach (w/PR)
• Follow up after launch and measure posts
EVENTS (w/PR)
• Product launch events: influencer outreach
• In-Store events: choose influencer, manage social exposure, plan with influencer & store
METRICS & L’OREALUSA VISION (Ecommerce & Digital Teams)
• Work with Ecommerce Team to follow corporate direction and vision on social media
• Analyze and prepare expected social media metrics