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Events Manager
VFC
Alameda, CA, United States
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The North Face: Events Manager
POSITION SUMMARY
The Events Marketing Manager will be responsible for the planning, implementation and execution of The North Face events that drive brand awareness.
KEY RESPONSIBILITIES
• Manage the events calendar, contractors, budget and timeline.
• Plan, promote, facilitate and coordinate all industry trade show appearances and customer events.
• Manage event logistics such as exhibit property determination, registration, presenters and content, a/v support, space planning, meeting room scheduling, booth services, equipment rental, signage, hotel, booth staffing, giveaways, etc.
• Schedule and facilitate pre and post-event planning meetings, including distribution of internal emails to booth staffers and speakers regarding event-specific logistics. Keep team on schedule and informed of event-related deadlines and tasks.
• Work with the team members to advertise and promote events, including pre-event emails and social media.
• Serve as an enthusiastic member of the event staff and lead by example.
• Collect and share quantitative and qualitative data from trade shows and events; perform post-event ROI analysis
SKILLS & REQUIREMENTS
• 5+ years of experience in public relations or related marketing field.
• BA/BS Degree in Journalism, Communications, Marketing, or equivalent years of education and experience.
• Knowledge of the outdoor apparel industry and outdoor retail preferred.
• Agency and in-house experience preferred.
• Excellent communication skills – verbal and written.
• Large contact book and deep relationships with mainstream, consumer and endemic media journalists.
• Ability to think, plan and execute on multiple projects simultaneously in an organized fashion.
• Demonstrated ability to work calmly and maintain good judgment in fast-paced, high-stress environments.
• Ability to work with colleagues in different countries and understand cultural differences.
• Agency management required.
• Travel required: 5%