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Associate, Trade Marketing, Fashion Group
Estee Lauder
New York, NY, United States
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Description
Associate, North America Trade Marketing, Fashion Group, Clinique
PRINCIPAL OBJECTIVE:
The Associate, as part of the North America Trade Marketing team, is responsible for executing retailer-specific marketing programs for Lord & Taylor, Boscov’s, Bloomingdale’s, Saks, Stage Stores, Century 21 and Cos Bar in order to increase Clinique brand presence and market share, and achieve sales and NOP objectives.
ACCOUNTABILITIES:
•Launch Planning/ Marketing Programming / Execution
oLead the preparation for field and retailer presentations/interactions with respect to marketing and promotions, with the goal of generating retailer support and superior execution of Clinique programs in-store.
oWork closely with the Account Leads to support their execution of their accounts – eg, visual weeks, tower updates, and incremental retailer specific programs. Partner with supply chain and marketing ops to ensure all programming support is delivered (collateral, samples, etc) on time.
oDevelop and maintain seasonal marketing calendars for Lord & Taylor, Boscov’s, Bloomingdale’s, Saks, Stage Stores, Century 21 and Cos Bar.
oExecute tests/strategic initiatives for accounts in partnership with Director, Trade Marketing.
•Business Analysis and Program Success Measurement
oUnderstand ROI of programs to make analytically supported recommendations and decisions
oMeasure marketing program effectiveness via regular monitoring of KPI’s.
•Merchandising
oPlan and execute merchandising refreshes including tower refreshes and price increases in collaboration with Account Leads, Visual Merchandising and Creative Operations.
oReview the department store and specialty store merchandising routes for accuracy to the account assortments, latest pricing, copy and marketing launch strategy. Track job starts and ensure the retailer-specific assets are on-time for marketing programs.
•Market Week / Comps
oDevelop retailer-specific decks for seasonal market week presentations and ensure retailer-specific needs and comps are addressed/prepared in advance.
oEnsure all comps are developed, mailed, and delivered for advertising, pitching and PR in a timely manner.
QUALIFICATIONS:
•Ability to collaborate and communicate cross-functionally, with internal and external partners
•Ability to thrive in a fast paced environment where flexibility is a key component
•Position requires strong leadership, project management skills, analytical, and presentation skills
•Strong attention to detail while simultaneously capable of seeing the whole picture
•Ability to maximize resources (people, budget), operate efficiently and follow-through
•Ability to make strategic, analytical and fact-based recommendations linked to a clear understanding of marketing of a brand at point-of-sale
•Proactive, self-starter with the ability to work independently
•Excellent written & verbal communication , comfortable presenting to all levels of management and working within a matrix organization
EXPERIENCE/EDUCATION:
•Undergraduate degree required
•2-3 years relevant trade marketing / account management experience
•Experience in multi-channel retail or consumer products is preferred
•Must possess a clear understanding of the department store environment; previous experience in working with retail partners preferred
•Strong Power point & Excel skills