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Global Assistant Marketing & E-commerce Manager
Coty
New York, NY, United States
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Global Assistant Marketing & E-Commerce Manager, Sally Hansen
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
PURPOSE
Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.
MISSION AND RESPONSIBILITIES
POSITION OVERVIEW:
The Global Assistant Marketing & E-Commerce Manager is responsible for supporting the, development and implantation of global brand and communication strategy for Sally Hansen Nail Color & Care with a focus on E-Commerce. He/she will be responsible for the effective management of the marketing, advertising and promotional activities across all of E-Commerce and ensuring optimal support is provided to all of Sally Hansen’s e-retail partners. The individual will also be responsible to assist Global Marketing and Digital teams with planning, forecasting and analyzing the cosmetic business thus proceeding with business recommendations relevant to the overall growth of the category. He/she is extremely versatile and knows his/her market and consumers better than anyone else. He/she is a collaborative member of his/her team and is highly involved in the product process with an enthusiastic attitude.
PRIMARY RESPONSIBILITIES:
Reinforcing Brand equity and positioning
• Drive Sally Hansen across e-commerce
E-commerce/e-retail
• Ownership of perfect store on-line.
• Brief and oversee the creative development of e-retail content requirements and ensure optimal content is deployed to e-commerce team on-time.
• Translate national brand plans into e-commerce tailored concepts
• Own retailer.com media planning and activation, ensuring optimal ROI of investments.
• Own the relationship and direction of our e-retail content agencies for development of retailer.com campaigns.
• Partner with marketing to develop e-comm product/bundle strategy
Global Trade Marketing
• Collaborate with Global Trade Marketing team to successful deliver e-retail needs to all markets.
Marketing Activation
• Responsible for initiating all new product launches and product resupports across e-commerce/e-retail.
Advertising / Media
• Assist in development of creative briefs for e-retail content partners and in-house creative teams
• Manage all e-retail creative assets as part of COTY library
• Assist in management of ongoing activation plans for brand
• Assist with any and all needs for photo and video shoots
Digital marketing
• Support development of global digital marketing strategy and creative / execution guidelines
• Manage website and digital marketing initiatives
• Responsible for e-commerce activities of core brands
Promotions / merchandising
• Continually evaluate promotion program effectiveness in order to learn from worldwide marketing efforts and contribute to the improvement of future programs
Brand reviews
• Manage presentation needs for internal and customer-facing meetings
Business performance tracking
• Track and manage key brand financial and non-financial metrics including monthly Nielsen reports
• Create ad-hoc analyses of nail color portfolio
• Manage post-mortem of key launches including what worked, didn’t work and key lessons for future initiatives
Other Responsibilities and Skills:
• Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with marketing, digital, e-commerce and media teams. Communicate and work effectively with people at all levels both internally and externally
• Drive to elevate brand performance to the next level including new, different, and creative approaches
• Translate creative ideas into achievable results
• Contribute to a positive team climate; supervise and develop subordinates including team intern
NUMBER OF SUBORDINATES:
• None
QUALIFICATIONS AND EXPERIENCE:
• 4 year undergraduate Degree, or equivalent, MBA preferred but not required
• 3-5 years professional experience in a sales/e-commerce/marketing environment
SPECIAL SKILLS REQUIRED:
• Strategic-Planning, administration, facilitation, creativity, problem analysis, decision making
• Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
• Creativity and Innovation- Creativity, Business savvy, originality, intuition
• Leadership and Personal- Motivating others, development of employees, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
We are Coty – and our people make us who we are.
It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.
• For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.
• We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.
• Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.
• We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.
• When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.
ABOUT US
Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.
We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.
As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:
• Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel
• Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy
• Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd
Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.
Want to know more?
For additional information about Coty Inc., please visit www.coty.com.
At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.