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Email Marketing Manager
Global Brands Group
Los Angeles, CA, United States
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Email Marketing Manager, Bebe
Specific Responsibilities
• Managing the company’s email campaigns end to end encompassing campaign/channel analytics, operations and optimization
Campaign Strategy:
• Working closely with the brand, merchandising and CRM leader to develop a clear campaign strategy
• Carrying out segmentation of the database leveraging different analytical models & tools
Campaign Operations:
• Work closely with the copy, creative and coding teams to design and deploy
• campaigns
• Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.
• Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales
Campaign Reporting & Analytics:
• Report on sales revenue generated from email marketing efforts
• Create weekly and monthly reporting with insights and recommendations for optimizations.
• Analysis of current email marketing campaigns and making recommendations for improvement
Channel Optimization:
• A/B Testing on various email campaigns to establish the most effective
• MVT Testing on email marketing campaigns
• Maximize deliverability and work with ISPs to minimize spam folders.
• Ensuring all email campaigns comply with current email best practice in the industry
Skills and Requirements
• Deep knowledge of ecommerce and email analytics with proven the ability to understand, interpret and utilize data to evolve strategy and execution to drive incremental revenue.
• Strong quantitative skills to analyze data and make informed decisions.
• Excellent project management, time management, and problem-solving skills.
• Passion for online shopping trends and ecommerce innovation.
• Ability to adapt to a quickly changing environment and operate with tight timelines.
• 5-7 years in a Multi Brand Marketing Management role, Apparel industry preferred