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Marketing Manager
Burberry
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
INTRODUCTION
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
JOB PURPOSE
Manage brand, product, retail and wholesale marketing functional planning, working in collaboration with all US Marketing & Communications channels in the development of regional marketing plans and streamlining communication between region and global
RESPONSIBILITIES
• Work in partnership with the London marketing team to support the US Marketing plan with a particular functional focus on Product, Brand, Retail & Wholesale Marketing.
• Support the development of brand and product marketing initiatives through cross functional programs that elevate positioning, engage customers and enhance the region’s commercial objectives.
• Develop and maintain the US specific version of the Product Marketing plan aligned with key brand and commercial moments and ensure key stakeholders around the business are aligned around calendar.
• Implement functional execution of direct to consumer tactical marketing plans including mall partnerships and store openings to drive traffic and customer acquisition with focus on Flagship cities and stores.
• Collaborate closely with customer insights team to identity traffic and sales trends year over year including brand tracker KPI’s, tourism data and CRM metrics to analyze marketing effectiveness, maximize ROI and optimize planning.
• Ensure information between the HFH Engagement and US Marketing teams is communicated on a regular basis. Report back to the US Marketing team on global brand and product plans and feedback to the London teams on US specific plans and feedback.
• Manage email marketing calendars for the Region – optimizing schedule to align with key regional moments, implement Reactive weather email process and partner with customer insights on data and future planning
• Manage wholesale marketing efforts in the US to ensure consistent brand image is maintained on all third party commercial platforms through implementation of guidelines and streamlined communication
• Build customized seasonal marketing calendars for wholesale partners with focused product messaging in-store and on digital channels
• Align brand marketing calendar with wholesale activities to support elevation strategies and maximize ROI
• Lead 360 planning around special projects such as Pop ups, collaborations and local engagement programs with partners, hotels, agencies, etc
PERSONAL PROFILE
• Excellent verbal & Written communication skills
• Presentation experience
• Keynote & Excel
• Budget management experience
• Culturally curious mindset
• Innovative thinker
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.