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Sr Manager, eCommerce Strategy
Ascena Retail Group
Columbus, OH, United States
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Brand Overview:
ascena retail group, inc. is a leading national specialty retailer offering apparel, shoes, and accessories for women under the Premium Fashion segment (Ann Taylor, LOFT, and Lou & Grey), Value Fashion segment (maurices and dressbarn), Plus Fashion segment (Lane Bryant and Catherines), and for tween girls under the Kids Fashion segment (Justice). ascena retail group, inc. operates ecommerce websites and approximately 4,800 stores throughout the United States, Canada and Puerto Rico.
Ready to apply? We currently have an opportunity for a Sr. Manager, eCommerce Strategy
Position Overview:
The Senior Manager, Ecommerce Strategy reports to the Vice President of Ecommerce & Technology Strategy and leads the development and delivery of the online merchandising and marketing strategy for the segment (includes Lane Bryant and Catherines). This role will drive the cross-functional process to define and communicate the creative content, promotional strategy, and any user experience needs to deliver the online revenue and margin targets for the segment. The Senior Manager, Ecommerce Strategy will also collaborate with the digital analytics team to provide the segment with key performance indicators and customer insight to optimize website performance, customer experience, and conversion.
Key Responsibilities Include:
Collaborating with cross-functional partners including Finance, Marketing, Merchandising and Planning to build an ecommerce strategy that delivers the channel revenue plan, while supporting and elevating the key product and marketing strategies.
Defining and executing the strategy to build customer engagement with the website by optimizing user experience and customer insights.
Using analytics to analyze and define decision-making. Collaborating with team leads to define data gathering and information reporting that will drive results.
Synthesizing customer and business insights, and input from cross-functional teams to partner in the development of digital solutions.
Continuous optimization of the website to drive greater traffic, conversion and revenue.
Experience:
4+ years Ecommerce experience in ecommerce/retail environment
Retail Planning experience preferred
Skills:
Ability to develop strong cross functional partnerships
Proven ability to effectively influence to drive solutions
Excellent communication and organization skills
Ability to think strategically and provide critical analysis and risk assessment
Strong organizational skills and project management capability
Ability to juggle multiple projects of various types and to manage competing priorities and deadlines
Knowledge of ATG, Omniture analytics a plus
All Replies Confidential / Equal Opportunity Employer
Position Type:
Regular/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.