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Digital Marketing Associate, Social Media/Affiliates
J. Crew
New York, NY, United States
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Overview:
Reporting to the Manager of Factory Marketing, the Digital Marketing Associate will work on the digital marketing team to drive online and in-store revenue for J.Crew Factory. This person is responsible for both the paid and organic side of J.Crew Factory’s social media marketing as well as the execution of our affiliate program. This position will have exposure to all aspects of social media and the influencer program and help drive the overall marketing effectiveness at J.Crew Factory. This position will also assist with the oversight and maintenance of the J.Crew Factory budget. Expertise in digital marketing at an eCommerce or retail company, with a demonstrated passion for the J.Crew brand, is preferred.
Responsibilities:
• Own all reporting and metrics for the social and affiliate channels. Have the ability to interpret data to drive recommendations
• Help strategize and execute social media plans as well as the social conversation calendar.
• Post on social media platforms
• Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate performance
• Create and monitor all necessary promo codes, tracking links, creatives and landing pages for the channel
• Prepare ad hoc analyses and deep dives on social and affiliate performances
• Assist with monthly budget management, reconciliations, and processing of invoices
Qualifications:
• 1-2 years of related experience in social media marketing
• Track record of growing a social media program
• Knowledge of social media platforms (Facebook, Instagram and Pinterest specifically) and how each platform can be deployed to meet marketing objectives
• Strong analytical skills; proficiency in Microsoft Excel
• High level of comfort with data, reporting and analytics
• Very strong communication and team-working skills
• High level of organization coupled with attention to detail
• Ability to prioritize multiple objectives within a fast-paced, changing environment
• Experience with affiliate platforms (Rakuten, CJ) a plus
J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.