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Marketing Coordinator - Social Media
Gap Inc.
New York, NY, United States
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In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and today we’re the world’s most iconic American brand.
We’re represented in more than 1400 stores in over 40 countries, and online. Our unique aesthetic is optimistic cool, elevated American style. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes,” and today we’re leaders in employee volunteering and social impact.
If you're full of ideas, if you want to work with phenomenal people, and if you think we should leave the world better than we found it, we'd love to meet you.
General Summary:
Gap is seeking a top-notch marketing professional to join its integrated marketing team. The role of the Social Marketing Coordinator will be to assist in executing a best in class operational social marketing model. This position reports into the Senior Manager of Social Media and will act as key contact person for internal and agency partners on communication/information flow of various ongoing activities and key initiatives.
Essential Duties and Responsibilities:
• Responsible for publishing, tagging, and scheduling all content across Gap and GapKids social media channels, ensuring that all content and copy are accurate and aligned with brand guidelines
• Coordinate samples, flow dates, and product information for supplemental creative shoots, tracking and communicating applicable information to the team
• Work with Social Media Manager to maintain weekly, monthly, and seasonal organic and paid social media calendar for two brands
• Work closely with the community manager at our agency to ensure content is live and properly tagged, channels are being monitored, UGC is being found and approves
• Ensure final assets are properly distributed to the correct partners
• Build briefs with relevant information and briefing creative and copy team for social content
• Partner with cross-functional teams to gather internal information on key product information and flow dates for each season
Qualifications and Skills:
• 1-3 years in social media, digital marketing, advertising, or PR, preferably retail/fashion/lifestyle vertical
• Highly organized with known attention to detail and accuracy
• Creative, diplomatic, self-assured about your social media expertise
• Experience with content management platforms a plus (e.g. Social Studio, Sprinklr, HootSuite, etc.)
• Experience as a community manager a plus
• Must be comfortable working in a fast-paced environment, using initiative to manage multiple stakeholders simultaneously
• Self-starter who can take direction and run with it
• Proven team player; collaborative and passionate in your approach but able to work autonomously
• Be passionately in tune with the latest social media and mobile developments, online behavior, tools, best practices and trends
KEY BENEFITS:
• Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Employees receive medical, dental, vision and life insurance.*
• Employees can apply for tuition reimbursement.*
• Family care programs.
• Commuter benefits.
• Pet Discount Program.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.