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Marketing Manager
Global Brands Group
New York, NY, United States
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Marketing Manager - Sean John
Specific Responsibilities
• A strong understanding of the hip hop/millenial consumer, music and entertainment industry and pop culture
• Work closely with Sr. Marketing manager to manage and coordinate all marketing, advertising and promotional activities
• Knowledge of traditional and emerging marketing platforms
• Work closely with PR agency, influencers and celebrities to generate opportunities for product placement
• Monitor, review and report on all marketing activity and results
• Maintain an updated product placement roster, manage seasonal product gifting program and coordinate seasonal mailings
• Stay abreast of industry trends, events and competitive brands
• Create a monthly newsletter for distribution to licensees and GBG One Global
• Assist with managing seasonal photo shoots, social content development and retail assets
• Ability to effectively leverage multiple resources to get the job done
• Ability to manage and work within the guidelines of allocated budgets
Key Industry Relationships: Social Influencers, Bloggers/Stylists, Product Placement/Studio & Celebrity
Skills and Requirements
• 5 + years fashion, business and marketing-related degree or equivalent professional qualification
• Must be capable of multitasking and juggling multiple projects simultaneously
• Relevant product and industry knowledge
• Understanding of digital marketing and analytics
Key Competencies
• excellent written and verbal communication skills
• formal presentation skills
• organized
• strategic thinking
• creative and forward thinking
• strong decision-making and problem solving skills
• strong relationship building skills
• Proficient in MS office and basic computer skills