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Marketing and Special Events Manager
Ermenegildo Zegna Group
New York, NY, United States
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Brand / division:Ermenegildo Zegna is an Italian luxury fashion house, specializing in men's clothing.Position's Scope:
Ermenegildo Zegna, the luxury men’s apparel company, is seeking a Marketing & Special Events Manager to be responsible for the development and execution of marketing campaigns and special events supporting the US Division.
This individual will be responsible for all aspects of event marketing, direct mail campaigns, brand partnerships and budget management. This position works closely with internal business owners to develop events and brand campaigns that promote brand awareness and drive strategic growth.
The ideal candidate for this role will be detail-oriented, a self-starter with strong creative out-of-the-box thinking and have sound knowledge of the luxury retail landscape to help develop marketing strategies that achieve business results.
Job responsibilities
Responsibilities include but are not limited to the following:
• Manage all aspects of special event marketing from developing new concepts, overseeing operational logistics & event production, vendor management, coordination with internal parties, creating briefing materials & timelines and tracking event ROI
• Deploy seasonal direct marketing campaigns and oversee printing, fulfillment and execution to drive in-store traffic and generate sales
• Manage strategic brand partnerships by coordinating marketing programs and special events to acquire new customers and grow brand exposure in local markets
• Oversee management of the marketing & events budget, including processing & tracking invoices
• Liaise with Global Headquarters to ensure alignment on marketing initiatives & events
• Work with boutiques and retail team to develop local marketing tactics, events and promotions to meet KPI objectives
• Manage external vendors to secure cost efficiencies and maintain a consistent brand image in all messaging
Candidate's profile
• Bachelor Degree and 3-5 years marketing & event experience, ideally in luxury retail
• Excellent communication, organizational and project management skills
• Strong appreciation and understanding of the luxury fashion industry and the Ermenegildo Zegna brand values.
• Ability to build superior relationships with internal and external teams
• Highly proficient in Word, Excel, PowerPoint and Mac
• Self motivated and creative thinker