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Manager, Trade Marketing
Estee Lauder
New York, NY, United States
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Description
Manager, Trade Marketing, Jo Malone London
Role Summary
Works closely with Product & Consumer Marketing, Account Lead and Retailer.com/ELC Online to tailor marketing campaigns to specific retailer needs, ensuring campaigns are 360 and that all non-saleable assets are organized so that the right products arrive at the right place at the right time; covers basic and launch
Skill Summary
Strong creative vision, knowledge of 360 marketing campaigns (including new media) and solid project management skills
Detailed Role
Creative responsibilities
-Able to conceptualize and execute a full 360 marketing program tailored to retailer / consumer group needs and provide clear instruction to creative team to execute
Project Management
-Works with Account Lead to supplement brand calendar with retail specific events
-Develops clear list with timing for all assets required for marketing campaigns
-Tracks and ensures that non-saleable collateral is being produced against timeline for campaigns and works with operations to ensure right product arrives at the right place at the right time
-Either enters themselves or works closely with administrative support to enter in collateral allocations and ensure that the collateral ships at the right time to support launch, promo and other events; uses Account Lead guidance to ensure that collateral is allocated based on priority level of door
Structure
-Organized by account/channel based on account priority; will likely handle several accounts (Nordstrom, Neiman Marcus, Sephora, Bergdorf Goodman & Free Standing Stores)
-Maintains brand integrity of marketing through working closely with Marketing/Global team
-Leverages work done by marketing colleagues for efficiency
-Held to quarterly/seasonal retail sales targets for account
Qualifications
Detailed Skills and Requirements
-5+ years of related experience
-Significant marketing campaign development experience
-Creative vision
-Strong attention to detail
-Strong collaboration skills and ability to work with others
-Strong organization and project management skills