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Social Media Editor - Video Content
Pacific Sunwear
Anaheim, CA, United States
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Job Description
• Determine KPI's for follower growth, engagement and sales.
• Report on performance, conversion and growth for Instagram and Pinterest on a weekly and monthly basis.
• Create original visual content to be shared across social channels.
• Communicate creative direction to photographers and stylists that highlights product and lifestyle.
• Determine Instagram tastemakers/influencers and manage UGC.
• Manage assets to be used across all social platforms.
• Knowledge in social media, photo editing, photography.
• Stay up-to-date on Instagram and Pinterest best practices, industry trends and updates.
• Oversee and edit social ads on Instagram to ensure brand voice and creative is aligned with marketing, in-store, ecommerce and appropriate for the platform.
• Brainstorm, execute and report on social sweepstakes for Instagram and Pinterest.
• Analyze and stay up-to-date on competitor's social media.
• Publish Instagram Stories that align with marketing initiatives.
Requirements
• A college degree is required.
• 2-3 years of social media experience is required.
• Knowledge of editing programs for photos and or video.