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E-commerce Data Analyst
Global Brands Group
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
E-commerce Data Analyst (BCBG)
Specific Responsibilities
• o Capture e-commerce KPIs (traffic, pages, conversion etc.) and analyze trends over time. Perform deep dive analysis into specific KPIs to understand the underlying key drivers.
◦ Look at ecommerce performance from multiple lenses including Marketing, Merchandising, and Operations, and formulate a hypothesis for current state.
◦ Responsible for tracking, reporting and analysis of homepage, landing page and creative tests as well as the shopping funnel to optimize online marketing and site merchandising efforts
◦ Collaborate on data and reporting requirements to guide development of data environment that enables analytics and reporting of digital customer journey, engagement and value
◦ Ability to identify and define business problems and issues, and develop strategic, analytical, and financial frameworks to conduct analysis.
◦ Perform analysis and submit recommendations to improve experience, traffic and conversion
◦ Determine with the e-commerce team, the KPIs for each area and create standardized dashboard reports for the team. Ensure consistency and reliability in data, metrics, analytics and interpretation of insights
◦ Improve website functionality and conversions while understanding and maintaining brand positioning
◦ Engage with the e-commerce team to optimize website, channel performance and customer segmentation
◦ Has the ability to synthesize insights from different reports, by performing deep dives in customer behaviors
◦ Manage report and performance by device, making recommendations for site optimization based on KPIs
◦ Assist with budgeting for marketing programs on an ongoing basis
◦ Research and provide competitive insight to the team in organized reports
◦ Track trends within the business and the e-commerce market
◦ Provide insight into business and industry trends and identify opportunity/risk areas
◦ Develop an understanding and/or have knowledge of SEO best practices and its impact on traffic and other metrics
◦ Work collaboratively with e-commerce and technical teams to problem solve and develop requirements
Skills and Requirements
• Requirements:
◦ Bachelor's degree required in Business, Economics/Finance, Engineering, Statistics, Computer Science or related field. Masters a plus.
◦ 4+ years of relevant experience in data analysis, reporting, modeling or similar work
◦ 3+ years ecommerce experience (retail and/or apparel a plus)
◦ 2+ years of relevant QA technical experience
◦ Advanced Excel experience required including Pivot Tables, VLOOKUPs and Charting
◦ Ability to write SQL and pull data for analysis
◦ Experience with Google Analytics, Adobe Omniture or similar Web Analytics and attribution tools
◦ Must be a hands-on team member and operate with a start-up mentality
◦ Technical knowledge including html, tag management, basic front end code
◦ Organized, detail oriented and the ability to transform concepts into actionable plans
◦ Ability to effectively communicate with both business and technical teams
◦ Strong written and oral communication skills required
◦ Self-starter/self-motivated, capable of staying on track and completing tasks
◦ Adapts easily to changing environments and demonstrates flexibility in juggling priorities
◦ Proven understanding of application test cycles, best practices, tools, and techniques
◦ Ability to work efficiently in a fast paced environment
◦ Ability to prioritize work to adhere to project timelines
◦ Positive attitude
◦ Professionalism regarding time, costs and deadlines