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Manager, Public Relations & Communications
Estee Lauder
New York, NY, United States
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Description
Manager, North America Public Relations and Communications - TOM FORD BEAUTY
JOB FUNCTION: This position manages NA PR and focuses on North America press activities
DIRECT RESPONSIBILITIES:
• Leverage excellent PR relationships (US and Canada) in traditional and digital media to secure major stories on new and existing products and executives.
• Secure and maintain strong artist relationships with both celebrity and editorial MUAs.
• Manage Internal communications including Intranet posts and executive product drops.
• Maintain and update all NA press lists and editorial calendars, including print and digital.
• Analyze and create comprehensive reports detailing monthly NA press activities and events, as well as local listening trend reports.
• Liaise with TFI on possible collaborations for NA.
• Create and excecute all NA press, influencer and artist outreach, including deliveries and events.
• Research and network to identify appropriate strategic alliances/partnerships and alternative publicity channels.
• Research to determine appropriate press gifts and delivery options.
• Research and site visit to determine venue locations for press events and dining.
Qualifications
• Bachelors degree required.
• 6 years experience required.
• Strong NA communications experience a required.
• Good communications skills, solid organizational and follow up skills, visual skills and ability to prioritize a must.
• Must have an understanding of the cosmetic industry, fashion trends, pop culture and new media.