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Paid Search Marketing Specialist, SEM
Fossil
Richardson, TX, United States
Job Details - this job has expired, please see similar jobs below
Your Role
As a Paid Search Specialist you will be responsible for strategy, execution, reporting, and agency relationships for global paid search and product listing channels across all Fossil brands. You will also act as a liaison between marketing and IT to improve efficiency of media, and support other departments that need access to product feeds.
Daily activities include:
• Manage and optimize search campaigns for Fossil Group to hit aggressive budget and return goals.
• Work with Google and Bing to expand the search business and test new betas.
• Lead strategy, execution & reporting over external paid search opportunities such as Amazon Marketing Services and YouTube campaigns.
• Work with merchandising teams to determine trends, best sellers, and develop new strategies.
• Manage display retargeting provider Criteo relationship including budgets, execution, reporting & creative approval
• Collect and analyze performance data, draw key insights, and communicate to leadership.
Your Skills
• Bachelor's Degree in Advertising, Marketing, or other related field is highly desired
• 2-5 years of professional advertising, paid search marketing experience is highly desired
• Strong organizational skills and great strategic thinking is a must
• Experience with analytics platforms such as - Omniture, CoreMetrics & Google Analytics
• Strong analytical skills, insightful and creating thinker with great problem solving skills
• Excellent time management skills and the ability to work efficiently under tight deadlines
• Proficient with Excel, PowerPoint and Google Docs
Brand Highlights
Fossil is an American watch and lifestyle brand inspired by all things curious. Since 1984, we’ve been a creative collaborative focused on authentic design, craftsmanship, and storytelling. Fossil has grown to offer watches, bags, jewelry, eyewear, and most recently wearables. With more than 400 retail stores, 4,000 wholesale locations and 13,000 employees worldwide, passion drives our curiosity and inspires us to always ask, “what’s next?”
Get To Know Us
Fossil Group, Inc. is a global design, marketing and distribution company specializing in consumer lifestyle and fashion accessories. In a word, we’re innovators (and proud of it). In 1984, we were a small watch business with five employees. Today, under a diverse portfolio of proprietary and licensed brands, we offer watches, jewelry, handbags, small leather goods and, most recently, wearables. With our newest owned brand, Misfit, we are uniquely positioned to lead the convergence of style and technology in the high-growth connected space. Our strategic channels of distribution include department stores, specialty stores, eCommerce websites and more than 600 company-owned and operated retail stores. Find even more information, including press releases and SEC filings, at www.fossilgroup.com.
Accommodations Statement
Fossil is an Affirmative Action and Equal Employment Opportunity Employer. We consider applicants without regard to race, sex, religion, national origin, disability or protected veteran status. Anyone requiring special accommodations to our normal application process please email applicationaccommodation@fossil.com and we will assist you.