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Digital Analyst
URBN
Pittsburgh, PA, United States
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Urban Outfitters: Digital Analyst
Founded in 1970, Urban Outfitters (www.UrbanOutfitters.com) operates more than 200 stores in the United States, Canada, and Europe, all offering an eclectic mix of merchandise. We stock our stores with what we love, calling on our—and our customer's—interest in contemporary art, music, and fashion. From men's & women's apparel and accessories to items for the apartment, we offer a lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range—both online and in our stores as well as through our catalog.
Reports to
Senior Analyst, Digital Analytics
Overview
At Urban Outfitters, we believe that experience is a critical differentiator – it creates value and long-lasting relationships. We also believe in a healthy balance of data-driven insight and creative innovation. Analytics plays a critical role in obtaining valuable insights and ensuring consumer needs are clearly identified, communicated, and fully understood.
Urban Outfitters is looking to add a Digital Analyst to its Analytics & Research team. The Digital Analyst will be responsible for defining, collecting, and analyzing visitor behavior and data from Urban Outfitters Web properties and Mobile Applications. They are passionate about learning, adapting, and understanding the big picture. The Digital Analyst will work closely with the Senior Analyst of Digital Analytics to deliver capabilities needed to obtain actionable insights of our brand’s ecommerce experience and digital marketing efforts.
Responsibilities
• Helps identify analytic strategies to support standard and ad hoc reporting on key performance indicators (KPIs) that directly measure website and conversion funnel performance, as well as online campaigns
• Collects, analyzes and reports on data such as traffic, visitor behavior, page and category performance, and customer experience
• Builds and maintains weekly, monthly, and quarterly summary reports and dashboards on web and mobile application performance
• Works closely with cross-functional teams (UX, Interactive Marketing, Creative, Merchandising, etc) to provide reporting, dashboards, and analysis specific to a particular teams needs
• Assists in monitoring and implementing Google Analytics tracking, developing tagging requirements, and collaborating with Advanced Analytics team within the Direct-to-Consumer (DTC) team for quality control of tracking technology
• Develops analyses to discover underperforming areas of the website, mobile apps, or other online properties and identify opportunities to improve conversion and user experience
• Supports Digital Analytics team with ad-hoc analysis requests
Qualifications
• Desire to learn about and participate in eCommerce analysis
• Collaborative personality with the ability to also work independently
• Excellent analytical and prioritization skills are required
• Advanced skills with Microsoft Office suite, especially Excel
• Familiarity with web analytics tools a plus (Google Analytics, Coremetrics, Adobe Sitecatalyst, etc.)
• Experience with database analysis and languages, such as SQL a plus
• Experience using a Business Intelligence tools such as Microstrategy, a plus
• Excellent oral and written communication skills are also required
Education
Bachelor’s Degree in Marketing, MIS, Business, or related field
Location
Philadelphia, PA
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.