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Sr Strategist - Social Media
Fossil
Richardson, TX, United States
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Your Role
We’re looking for a sharp Senior Strategist to lead, plan, oversee and analyze exciting organic social media campaigns for our Misfit Brand. The right candidate will be an energetic self-starter who loves to brainstorm and collaborate, while executing new and innovative ideas to push our business forward.
Key responsibilities will include:
• Develop social media strategy and seasonal campaign planning to support channel growth and nurture community engagement
• Collaborate and brainstorm on creative opportunities to support brand initiatives including key product launches, building brand advocates and editorial storytelling.
• Build and establish strong working relationships with internal stakeholders, agency partners, vendors and cross-functional teams
• Oversee the day-to-day management of Misfit's social channels while managing and mentoring direct report(s)
• Serve as an internal evangelist for regular reporting insights and learnings
• Partner with international teams to expand and maintain positive social activity and provide ongoing guidance/ approvals.
• Investigate and evaluate new, emerging social technology, vendors and platforms to uncover opportunities for ongoing growth and innovation.
• Evaluate, drive and react to the impact of social media reputation and perceptions.
Your Skills
• 5 - 7 years of social media experience is essential.
• Agency experience within the fashion/retail industry is highly desired
• Strong organizational skills and social-first thinking is a must
• Excellent knowledge of social media platforms is required: Facebook, Instagram, Twitter, Pinterest, and YouTube
• Knowledge of social tools such as Sprinklr, Rival IQ, and Google Analytics is preferred
• Team leadership and proven managerial skills are required
• Exceptional ability to lead, influence and work across organizational boundaries
• Fosters collaboration and productivity
• Possesses a tireless work ethic and sense of professional pride and purpose
Brand Highlights
Founded in Silicon Valley, Misfit stands at the intersection of fashion and technology—bringing elegance and minimalist design to transformational technology. Misfit designs smart products for those among us drawn to tasteful, intelligent accessories for life. We bring technological innovation to the space of fashion, helping the world live in health and style, and focus on unique aesthetic and engineering principles that drive us toward discreet design, elevated materials, and considered experiences.
Get To Know Us
Fossil Group, Inc. is a global design, marketing and distribution company specializing in consumer lifestyle and fashion accessories. In a word, we’re innovators (and proud of it). In 1984, we were a small watch business with five employees. Today, under a diverse portfolio of proprietary and licensed brands, we offer watches, jewelry, handbags, small leather goods and, most recently, wearables. With our newest owned brand, Misfit, we are uniquely positioned to lead the convergence of style and technology in the high-growth connected space. Our strategic channels of distribution include department stores, specialty stores, eCommerce websites and more than 600 company-owned and operated retail stores.
Accommodations Statement
Fossil is an Affirmative Action and Equal Employment Opportunity Employer dedicated to a policy of nondiscrimination in all employment practices without regard to race, religion, color, sex (including breast feeding and related medical conditions), gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other legally protected status. Anyone requiring special accommodations to our normal application process please email applicationaccommodation@fossil.com and we will assist you.