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Digital Marketing Coordinator
American Eagle Outfitters
Pittsburgh, PA, United States
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POSITION SUMMARY:
Support the SEM and Affiliate digital marketing channels through various, executional tasks in support of meeting yearly goals within the Performance Marketing Team. This position will be critical in allowing the timely launch and effectiveness of all related marketing campaigns with accurate messaging, promotional offers and audience targeting. The Digital Marketing Coordinator will report directly to the Sr. Manager of Paid Search but will also support the Affiliate Marketing Analyst.
RESPONSIBILITIES:
• Assist with the creation and maintenance of Paid Search campaigns through keyword, ad copy and landing page optimizations
• Support the Product Listing Ads campaign via Google by assisting with product feeds
• Support the SEO channel through keyword research and collaboration with internal teams regarding content
• Responsible for asset routing, campaign communications & creative trafficking in support of digital marketing campaigns
• Establish a channel-specific, creative calendar to keep track of media placement requirements and seasonal campaigns
• Work closely with the Brand, Design & Copy teams on seasonal & promotional banner needs
• Establish a seamless, daily communication plan with affiliate agency & publisher partners
• Responsible for submitting approved, promotional codes with CRM, Copy, and Production teams using the code request forms & Wiki
• Attend weekly meetings to receive artwork, business updates & promotional details, then communicating back to the channel managers
• Audit all performance marketing campaigns ensuring promotional, messaging and creative requirements are met
• Assist with the Performance Marketing Team reporting
• Keep current on industry changes & competition providing recommendations on incremental opportunities
QUALIFICATIONS:
• Bachelor’s Degree in Marketing, Communication, or related field
• 1+ year of Digital Marketing experience in any capacity
• High degree of proficiency with MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
• Strong verbal and written communication skills
• Demonstrated collaborative skills and ability to work well within a team
• Ability to work in a fast-paced and deadline-oriented environment
• Self-motivated with critical attention to detail, deadlines and reporting
American Eagle Outfitters is an Equal Opportunity Employer