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Public Relations Associate
Cole Haan
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Mission/Role
The Public Relations Associate is an integral member of the team who will provide support to both the Senior Director and Manager to ensure a successfully organized department within a fast paced, energetic and innovative lifestyle brand and environment.
CORE ACCOUNTABILITIES:
Sample Management:
Ensure that the sample closet is neatly organized and maintained by managing seasonal sample check in a monthly and seasonal basis. Review all samples in the closet and pull line drops.
Use Fashion GPS to manage sample tracking and oversee seasonal product integration into the system.
Assist the Manager, PR with the facilitation of all sample requests by coordinating with internal departments (ie Licensing, Merchandising, Retail etc.) and external vendors coordinating all messengers/shipping to ensure that samples arrive on time and are returned.
Coordinate the Sample Pull Report by coordinating with editors and assistants as well as stylists for sample pulls.
PR Project and Event Management:
Monthly Press Recaps: Organize and compile all PR coverage (broadcast, print, digital, social, celebrity and special projects) into the Monthly Press Recap for distribution. Oversee the initial edits and ensure all information is correct. Ensure all press is accounted for monthly.
Media Monitoring: On a daily basis, monitor all media placements and any product seeding online, in print and social media to ensure that each PR win is accounted and credited for.
Seasonal Lookbook Creation: Gather all samples for seasonal lookbooks, send samples to the digital photo studio and create the initial shot list ensuring all lookbook copy is correct and aligns with product knowledge.
Social Media: Support both the PR and Brand Marketing team to pull and seed product for social media shoots and initiatives as well as track the coverage.
Research and vet all potential editorial, stylist or celebrity dressing opportunities as research and identify new potential media opportunities. Continually research and vet bloggers and social media influencers.
Event Support: Coordinate with internal departments and external partners in event planning by coordinating with vendors including: food/beverage, music, décor etc as well as ensure building operations are coordinated and all Certificates of Insurance have been obtained.
VIP and Product Launch Seeding: Order all seeding product and ensure, gift wrapping and coordination of logistics for product receipt (messengers and shipping). Oversee and update the seeding list ensuring all information is accurate and tracking when each gift is received by the recipient.
Administrative Support:
Download, organize and name all PR files on the server.
Manage the images on MediaBin and all additional assets/files to BrandMark for the PR Department.
Support the BrandMark and Airtable organization ensuring it is up to date.
Manage and process the PR department and Senior Director's expenses on a weekly basis using Concur.
Assist the Manager with invoice submission and submitting to Accounts Payable.
Special projects as assigned.
Requirements
• Bachelor's Degree in Communications, Marketing or related field
• Minimum of one year previous experience coupled with solid internship experience
• Excellent communications skills, written and verbal
• Excellent computer skills, Microsoft Office with strong PowerPoint experience
• Fashion GPS experience preferred
• Experience working with Airtable preferred
• Must be highly organized and capable of juggling multiple tasks and competing priorities in a deadline driven environment
About Us
We are proponents of Elegant Innovation.
Founded by Trafton Cole and Eddie Haan in 1928, Cole Haan is built on American craftsmanship and ingenuity. We combine traditional methods, timeless style and modern innovations to create footwear and accessories for optimists of all ages. This company was started to make good things for people who make good things happen; it still does.
Cole Haan recently returned to its roots as an independently owned company and is growing rapidly in the US and abroad, as people rediscover the value of quality goods made without compromises.
We call New York City and Greenland, New Hampshire home, but you'll find us everywhere, including in more than 115 retail stores within the United States, within our wholesale exclusive partners, and in over 100 locations globally. We also invite you to visit us at any time at www.colehaan.com.
The Cole Haan brand is all about modernizing Trafton Cole and Eddie Haan's legacy. The Cole Haan company is about enlisting like-minded pe